HumanX Summit 2026, Day Two: Where the Agreement Ended
A recap of HumanX Summit 2026 Day Two, covering staff retention, burnout, guest experience design, regenerative tourism metrics, and one speaker's outright rejection of AI in restaurants.
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Hilton Accelerates Lifestyle Portfolio Growth in the Caribbean and Latin America with the Signing of Almare Beach Resort Las Terrenas, Curio by Hilton
Hilton (NYSE: HLT) today announced the signing of Almare Beach Resort Las Terrenas, Curio by Hilton. Slated to open in 2028, the resort will be located in Las Terrenas, a picturesque destination on the Dominican Republic's Samaná Peninsula, celebrated for its white-sand beaches, turquoise waters, and relaxed Caribbean vibe. The property is owned by DACC Investment Blu SRL.
An Examination of AI in Travel Planning Across Traveler Spending Segments - Cornell Research
Cornell survey of 1,029 U.S. travelers finds AI adoption varies significantly by spending tier, with accuracy concerns cited by 60%+ as the top barrier across all segments.
By Chris K. Anderson and Young Jang
voco brand continues growth momentum with new Phuket signing
IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, has today announced a management agreement with Phuket HA 2 Co., Ltd, a leading real estate developer in Thailand for voco Phuket Patong, marking the rapid expansion of the brand in Thailand following the brand debut in Bangkok last year, and four in the pipeline signed in quick succession.
VERTU Hospitality announces the installation of Vertu Interactive, its new technology solution dedicated to the hospitality sector, at The Hotel Brussels
VERTU Hospitality launches Vertu Interactive, a cloud-based digital signage platform branded as SignTouch, with its first major deployment at THE HOTEL Brussels, a 400-room Pandox Group property.
HSMAI Foundation Releases New AI Talent Pipeline Report Examining the Future of Hospitality Workforce Readiness
HSMAI Foundation research finds hospitality students self-teach AI through experimentation but rate their academic programs' preparation at just 2.78 out of 5, signaling a readiness gap for employers.
The London, a Luxury Collection Hotel, New York City Returns to Midtown
The London, a Luxury Collection Hotel, New York City is officially returning to its iconic roots, as the Midtown Manhattan property once again takes on the name that originally made it one of New York’s most recognizable luxury hotels.
Hospitality's AI Gap is an Operating Problem, Not a Software One. PHAL Launches in Singapore to Close It.
PHAL launches in Singapore as an embedded advisory firm arguing that stalled hotel AI programs fail due to lack of operational execution, not software, offering 12-month retainer engagements.
Expert Views (15)
Ira Vouk, Hospitality Tech and AI Consultant, Hospitality 2.0 Consulting
We're at a crossroads and this can go in either direction.And the answer depends on whether we, as an industry, do something to push it in the right direction. That's one of the main reasons why AI Hospitality Alliance exists.
George Roukas, President, GAIPAN
As to who will benefit from AI search, it depends entirely on what hotels are willing to do. And by AI search, I mean mostly agentic search, not chatbot search. For the first time in forever, AI search via OpenAI or Anthropic will give hotels the opportunity to exploit a structural advantage (leveraging customer knowledge) that OTAs won't be able to match.
The One We’ve All Been Waiting For: Google’s Agentic Shift and the Reality of Distribution
Google's 2026 agentic search overhaul, built on Gemini 3.5 Flash and autonomous agents, threatens OTA dominance by routing high-intent travelers directly to brand.com via structured hotel data APIs.
By Mark Fancourt, Co-Founder & Principal Consultant, TRAVHOTECH
Sleep tracking and longevity claims: The new era of wellness retreats
McKinsey data shows 60% of consumers prioritise healthy ageing, fuelling demand for diagnostic-led retreat programmes, though experts warn "longevity" is largely a marketing claim with limited clinical backing.
Sofitel launches limited-edition croissant collection ‘Fruit Kiss’, inspired by fruit, freshness and indulgence across Asia
Sofitel's second La Haute Croissanterie collection features 10 fruit-filled croissants available at 36 properties worldwide, including 11 in Asia, from June 1 to August 28, 2026.
The Growth and Reinvention of Jersey City in Northern New Jersey
HVS analysis of Jersey City's hotel market shows 2025 occupancy at 80% and ADR at $260, with constrained Manhattan supply and residential growth expected to support continued hotel demand.
By Patricia Shih, Director, HVS
International Visitors Are America’s Best Brand Ambassadors. The Data Proves It.
A YouGov survey of 1,284 international visitors to the U.S. found 91% were satisfied, 83% felt welcome, and 61% left with a more favorable view of America.
Global Hotel Alliance Adds Four Distinctive New Member Brands
GHA adds Almanac Hotels, Regal Hotels, STORY Hotels, and TemptingPlaces Collection, bringing 22 new properties across Europe, Middle East, and Asia to its 35 million-member loyalty programme.
The Invisible Hotel: Why the Best AI in Hospitality Is the AI Guests Never Notice
The concept argues AI works best when it enhances human interactions invisibly, providing staff context without disrupting guest connections.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
The Hospitality Industry Doesn’t Need More AI. It Needs Better Memory.
The author argues that fragmented, siloed hotel data undermines AI's effectiveness, and that structured institutional memory must come before AI deployment can deliver reliable guest experiences.
EHL HumanX Summit Sharpens the AI Debate, Hotels Are Doing AI Backwards, APAC Luxury Deals Surge 77%
Tuesday leads from EHL Lausanne, where the HumanX Summit sharpened the AI debate, alongside a sharp take on AI strategy and surging Asia Pacific luxury deals.
Cybersecurity in hospitality: what every hotelier needs to know
Mews CEO Matt Welle and two cybersecurity experts warn that hospitality is an underinvested, high-value target for cybercrime, urging hoteliers to adopt passkeys, SSO, and business continuity plans.
Most hotels are doing AI backwards
A five-step framework urging hoteliers to identify high-friction, measurable workflows before selecting AI tools, rather than deploying technology in search of a problem.
By Vassilis Syropoulos, Founder & CEO, Juyo Analytics
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