The report was prepared as guidance for those who are prepared to embrace the E-Business. After explaining the concepts of E-Business and Customer Relationship Management, it provides an overview of the changing value chains and the evolving role of DMOs. It continues with practical guidelines (on a step-by-step basis and always illustrated with case studies and examples) on how DMOs should respond to the challenges by developing E-Business systems, and more specifically, how to go about developing Web sites for consumers, intermediaries, travel media and tourism businesses.

Furthermore, the report is focussing on E-Business for tourism suppliers, particularly Small and Medium Sized Enterprises (SMEs). For all main sectors of the tourism industry it helps developing your E-Business strategy, gives an overview of the relevant E-Business applications and services, offers a step-by-step guide for the implementation and points out the critical success factors always accompanied with detailed case studies.

Review :

"...This publication has proven invaluable in guiding us towards formulating and implementing a practical, world class e-business strategy for our destination"
Mike Fabricius, Chief Executive Officer, Western Cape Tourism Board, South Africa

...This is a great report, usefully presented and comprehensive in scope. It´s valuable part of any toolkit for a travel business looking to take advantage of the huge opportunities offered by the web."
Simon Breakwell, MD Europe and SVP International - Expedia Inc.