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16 September 2002
Beyond 'E': 12 Ways Technology Is Transforming Sales and Marketing
By Stephen G. Diorio
 The dizzying barrage of new marketing technologies is leading to confusion,the rule of *hype,* and bad marketing investments and decisions. Beyond "e" is designed to help sales and marketing executives look beyond current e-business fads to understand the fundamentals that will distinguish sales and marketing leaders in the future. The book provides a blueprint for using advances in technology including but not limited to the Web*to get more marketing power for less money. Drawing on case studies from leading marketers such as IBM,Eastman Chemical,eBay,CitiGroup,GM,Dell and many others,author Stephen Diorio explains how sales and marketing leaders can: * Identify where technology can help them grow their businesses faster and get more mileage out of their sales and marketing dollars; * Develop an action plan to take action today and create competitive advantage tomorrow; * Anticipate the dramatic changes technology will bring to traditional marketing operations,marketing channels and customers in the coming decade.
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