Marketing Through Search Optimization: How to be found on the Web is the step-by-step marketers guide to improving web ranking in search engines and getting sites listed effectively in online directories. Submitting to search engines is only part of the challenge. It is also vital to prepare a website through 'search engine optimization', ensuring that web pages are accessible and focused in ways that drive traffic to the site. The authors guide readers through proven techniques for achieving and measuring success, and provide a review of the most important search engines and directories. Throughout the book there are numerous real case studies and tips to help the marketer build a world-class web presence.