This one-of-a-kind book contains proven information on all aspects of Internet marketing, which can be utilized to improve a hotels online presence and, in turn, increase its revenue. All the strategies illustrated - from traditional search engine marketing to mobile, social media, e-mail, and website optimization - have been successfully deployed to create a solid return on investment for an array of hotels in Milestones portfolio. For hoteliers who dont know RSS from SEO, the book provides practical tips in easy-to-understand language, and offers nearly a dozen handy checklists to monitor a propertys Internet marketing progress. There are checklists for website design, social media optimization, e-mail marketing, ROI tracking, pay-per-click, and website analysis.

Based on the authors experiences with hundreds of hotels, From Hotels to HTMLS offers readers a golden opportunity to discover productive, real-life strategies to enhance their hotel business via the Internet.