2 November 2006

Profits and Pitfalls of Online Marketing: A Legal Desk Reference for Travel Executives

Profits and Pitfalls of Online Marketing: A Legal Desk Reference for Travel Executives

This new TIG Global Special Report examines the increasingly important challenge travel executives face in managing their invaluable brands, trademarks, and other intellectual property in the dynamic digital landscape. As brand infringement continues to impact the travel industry, TIG Global, the leading interactive marketing company for the travel industry, has partnered with online risk management expert Cyveillance and the Hospitality Sales and Marketing Association International (HSMAI) Foundation to provide executives with a legal desk reference for simplifying online brand protection.

“Profits and Pitfalls of Online Marketing: A Legal Desk Reference for Travel Executives,” provides travel professionals with practical instruction and easy reference checklists for navigating evolving laws in the online environment. HSMAI members may receive one (1) copy complimentary - shipping charges apply. For information on bulk orders, please contact HSMAI at (703) 610-9024 or info@hsmai.org.

Click Here to Order Online

ORGANIZATION
Hospitality NetHospitality Sales & Marketing Association International (HSMAI)
www.hsmai.org
1760 Old Meadow Road, Suite 500
USA - McLean, VA 22102
Phone: 703-506-3280
Fax: 703-506-3266
Email: info@hsmai.org
Follow us on:
TwitterFacebookLinkedInFlickr


OTHER BOOKS
The Evolving Dynamics of Revenue Management: A Comprehensive Revenue Optimization Road Map for Hotel Owners, Operators and Practitioners
By HSMAI


HSMAI Foundation Leadership Report, Volume 1


Demystifying Distribution 2.0
By Cindy Estis Green


The Travel Marketer’s Guide to Social Media and Social Networks
By Cindy Estis Green


The Travel Marketer’s Guide to Social Media and Social Networking (HSMAI)
By Cindy Estis Green


Groups and Meetings: Market Opportunity Redefined
By HSMAI


Profits and Pitfalls of Online Marketing: A Legal Desk Reference for Travel Executives


Resort Best Practices Study: Internet Marketing and Distribution Strategy
By HSMAI


Defining Revenue Management: Top Line To Bottom Line
By Caryl Helsel, Kathleen Cullen


HSMAI University | Best Practices in CVB-Partner Relationships
By HSMAI University


HSMAI University | Managing Attrition, Maximizing Relationships
By HSMAI University


HSMAI University | RFPs A to Z
By HSMAI University


De-Mystifying Distribution: Building a Distribution Strategy One Channel at a Time


HSMAI 75 Years of Service and Achievement - Hard Cover Edition


HSMAI Foundation Study Report: What Today's Travelers Want When They Select a Hotel


HSMAI - A Resource Guide To Strategies For The New Millenium


HSMAI Foundation Study Report: Turning Turnover Around


What It Takes To Be A Successful Hotel Sales Executive (HSMAI)


The Power Of Written Communication In Hotel Sales And Marketing (HSMAI)


Marketing On The Web (HSMAI)


A Resource Guide To Strategies For The New Millenium (HSMAI)
By Maree Forbes, Ph.D.


Presenting To An Audience Of One (HSMAI)







Do not follow this link
Copyright© 1995-2011 Hospitality Net™ All rights reserved.
Trademarks and product names are the property of their respective owners.
Privacy Statement - Terms & Conditions - Advertising Information
TOP of page