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2 November 2006
Profits and Pitfalls of Online Marketing: A Legal Desk Reference for Travel Executives
 This new TIG Global Special Report examines the increasingly important challenge travel executives face in managing their invaluable brands, trademarks, and other intellectual property in the dynamic digital landscape. As brand infringement continues to impact the travel industry, TIG Global, the leading interactive marketing company for the travel industry, has partnered with online risk management expert Cyveillance and the Hospitality Sales and Marketing Association International (HSMAI) Foundation to provide executives with a legal desk reference for simplifying online brand protection. “Profits and Pitfalls of Online Marketing: A Legal Desk Reference for Travel Executives,” provides travel professionals with practical instruction and easy reference checklists for navigating evolving laws in the online environment. HSMAI members may receive one (1) copy complimentary - shipping charges apply. For information on bulk orders, please contact HSMAI at (703) 610-9024 or info@hsmai.org.
Click Here to Order Online
ORGANIZATION
Hospitality Sales & Marketing Association International (HSMAI) www.hsmai.org 1760 Old Meadow Road, Suite 500
USA
- McLean, VA 22102 Phone: 703-506-3280 Fax: 703-506-3266 Email: info@hsmai.org
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