In the marketing context, these technologies can be used to best advantage so that promotion and distribution costs are decreased, effective and efficient customer relationships are maintained and profitability is increased. This book enables the reader to: understand the application of information technology to the management of travel and tourism services, firms and organizations;. describe and apply the technology (hardware and software) used in the electronic marketing of tourism services. understand the process of electronic marketing of tourism services, and its benefits and disadvantages, from the perspective of the tourism provider, the intermediary and the consumer. produce a marketing or management plan for a travel and tourism industry firm that incorporates information communication technology applications.