PhoCusWright's U.S. Online Travel Overview Eighth Edition supplies insight with actual figures for 2006-2007 and projections for 2008-2010 and offers many key findings including:

• U.S. leisure / unmanaged business travel bookings accounted for $89.7 billion in 2007, more than one-third of the total travel market.
• Despite broad economic turmoil, softening consumer spending and declining travel demand, the U.S. online travel market is projected to grow in the high single digits through 2010, far ahead of the total travel market.
• Supplier Web sites and online travel agencies are expected to hold a temporary share equilibrium through 2010 at 61% and 39%, respectively, but this equilibrium remains uneasy: intense competition and powerful economic trends are driving turbulent dynamics in online air and hotel sales.
• Market maturity is sparking significant innovation in consumer marketing, media revenue models and trip planning/destination content products. Supplier sites are trying to get more dollars out of purchasers, while online travel agencies are trying to monetize unconverted visitors.
• The impact of airline capacity cuts across the industry remains far from clear, as a rapidly deteriorating economic climate may further reduce demand and restrain airlines' ability to raise fares.
• Online travel agencies—in particular opaque sites—are getting a mild counter-cyclical lift from weaker demand in the current tough economic climate; travelers are increasingly shopping online for better bargains.
• Dynamic packaging is experiencing a moderate resurgence as increasingly bargain-hungry consumers respond to the "book together and save" proposition.
• Spurred largely by rising fuel costs, soaring airfares and growing concern for "green" travel, Amtrak is experiencing record growth in overall ridership and online bookings.

Purchase PhoCusWright's U.S. Online Travel Overview Eighth Edition—the complete picture of expectations and opportunities through 2010 for the U.S. online travel market—by December 31 to save $500. NOTE: Printed reports will be available beginning December 15.

Electronic Market Data
For an additional 25% of the prevailing price, report purchasers are eligible for electronic access to select market data included in the report. Detailed spreadsheets in Microsoft Excel format supply data for the U.S. leisure/unmanaged business online travel market by segment (air, hotel, car rental, tour, cruise, rail) and by channel (online travel agency, supplier Web site, and total market). Complete your view of the U.S. online travel market by purchasing these spreadsheets along with the report.