The importance of offering a personalized hotel experience
Personalization has become something of a buzzword in business this year. But far from being a passing fad, those hotels that get it right stand to gain a lot. A boutique hotel that understands the importance of customer satisfaction and what drives it, will no doubt recognise why a personalised offering is becoming more important than ever before.
Hospitality is a highly competitive industry and what each traveller is looking for will vary. Personalization gives you a chance to tailor each experience. But is it worth the time and investment? These reasons for implementing personalization across your business might persuade you that the answer is yes.
- A valued touch – There's no denying that customers value the personal touch when they purchase anything. Feeling as though they're a valued customer rather than just a source of income will immensely improve satisfaction. A personalized service will make it more likely that they'll come back after making another reservation.
- Opens communication – It can be difficult to open the lines of communications with customers. Often if someone has had a bad experience you won't hear about it until you read a bad review. Creating a rapport with each customer based on an individual basis can form a better foundation for receiving and adapting to feedback.
- Using your data – You're no doubt capturing huge amounts of data on a daily basis. Personalization is one way you can be using this invaluable information, as well as generating further data for you to make decisions based on.
Alysha Smith
VP of Operations & Development
8000148132
Magnuson Hotels
