"Hotel websites are still recovering from last year's Penguin update, but a new update loosely called 'Penguin 2.0' by the industry is looming on the horizon. Now is the time hotel marketers must make changes to their website SEO to prevent any penalties that might be levied by Penguin 2.0. While no one knows for certain what will be in Google's upcoming update, below is a list of 8 likely scenarios you can prepare for."

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ABOUT CLOUDBEDS

Cloudbeds is the leading platform redefining the concept of PMS for the hospitality industry, serving tens of thousands of properties in more than 150 countries worldwide. Built from the ground up to be masterfully unified and scalable, the award-winning Cloudbeds Platform brings together built-in and integrated solutions that modernize hotel operations, distribution, guest experience, and data & analytics. Founded in 2012, Cloudbeds has been named a top PMS, Hotel Management System and Channel Manager (2021-2024) by Hotel Tech Report, World's Best Hotel PMS Solutions Provider (2022) by World Travel Awards, and recognized in Deloitte's Technology Fast 500 in 2023.