Connect, measure, and implement. That’s the take-away for 700+ C-suite executives at TravelCom 2011, scheduled for March 30–April 1 at the Palms Resort Casino in Las Vegas. TravelCom, the official U.S. Travel Association endorsed online marketing and eCommerce conference, is created by and for the travel industry to demystify the unknown and present creative strategies for emerging online channels, resulting in new conversions, reservations, and growth in your business.

The U.S. Travel Association/Vantage Strategy partnership is designing TravelCom 2011 to confront the industry’s most pressing and relevant marketing needs, with topics to be shaped, by you, through a crowd sourcing platform. This year’s conference will highlight a landmark benchmark study, designed and presented by Cornell University, TravelCom’s Academic Partner, analyzing the industry’s current state of online marketing. Selected topics will then be addressed by the most senior business and thought leaders in the fields of hospitality, travel, marketing, and technology. Don’t miss this year’s event, your reservations may depend on it.