Web 2.0 + Hotels = Travel 2.0
The world of the internet is advancing and evolving rapidly. People are talking about social mapping and social graphs, use terms like widgets, mash-ups, wikis, gadgets, UGC, peer reviews, RSS feeds. All of this they call Web 2.0 or rather Travel 2.0 for the Hospitality and Travel Industry.
But what does this mean for your hotel? Do you need to make any changes to your website? How does it affect your marketing strategy?
We will show you how you can make it happen!
The Web 2.0 + Hotels = Travel 2.0 workshop is a practical interactive day where you will discover the latest developments on the web. We will work together to develop and implement some useful new features and tools to manage your online profile.
The highlights:
- Why is Web 2.0 important for my hotel?
- How is search engine optimization changing?
- What do I do with online reviews and travel blogs?
- How can I build your own online Review tracking tool?
- What is Google local business and how can I use it?
- How can I create my own Google Maps with local attractions and transportation?
You even have to bring your laptop as it will actually build new tools during this full day workshop (starting at 9.00 am). Prior to the day we will even send you just a tiny bit of homework to make sure you are all ready to go...
We offer an early bird price of €495, instead of €595, if you register before December 31, 2007.
Web 2.0 + Hotels = Travel 2.0 by Xotels... Gloves off and Hands on!
The Calendar
- 8 Feb 2008, Amsterdam
- 29 Feb 2008, Barcelona
- 14 Mar 2008, Prague
- 4 Apr 2008, Rome
- 25 Apr 2008, Berlin
- 23 May 2008, Dublin
- 20 Jun 2008, Paris
- 3 Jul 2008, Lisbon
- 26 Sep 2008, London
- 17 Oct 2008, Stockholm
- 31 Oct 2008, Milan
- 21 Nov 2008, Copenhagen
- 28 Nov 2008, Mallorca
- 5 Dec 2008, Madrid
*****Web 2.0...a lot of new ideas! - Feb 13, 2008
The new Xotels seminar Web 2.0 was a real help. During the day I experienced a lot of 'ah yes' moments. New things to do, things still to do and good tips for easy SEO! I would really recommend this seminar to everybody responsible for Internet Marketing! - Inge van de Steeg, Golden Tulip Art, Amsterdam