Google Workshop | With Trent Blizzard
Sep 14, 2008
Pickwick Gardens
Burbank, United States
Google Workshop
HOW TO CREATE A STRATEGY AND IMPLEMENT A PLAN FOR TOP RANKINGS IN Google
Hands-on full day workshop that will help you master search engines for your Hotel or Resort
Discover Powerful Tips, Tools and Secrets for Search Engine Success
Presented by: Trent Blizzard
Hotel Marketers will learn HOW TO:
- Create an entire Google strategy
- Research your best keyword phrases
- Track your current rankings and results
- Optimize your entire website
- Build powerful referral links
- Rank high in Organic and PPC search results
- Attract International Guests
- Show up in Mobile and PDA web searches
WORKSHOP GOALS
- TEACH core competence to hotel’s in-house marketing team
- PROVIDE SEO understanding of how search engines work
- EMPOWER hotels with easy steps to achieve measurable results
- DISPEL myths and avoid common mistakes
- HELP hotels compete more effectively
SUCCESSFUL ONLINE MARKETING STRATEGIES FOR HOTELIERS
WORKSHOP OVERVIEW
Lab 1: Search Engine Overview
- Industry Research about Search Engines
- How Search Engines Work
- Tools for tracking your success
Lab 2: Creation of Search Engine Optimization Plan
- Tools for researching keyword phrases
- How to create an implementation plan
- Creating Goals and Milestones
Lab 3: Search Engine Optimization Techniques
- How to optimize individual pages
- How to optimize entire websites
- How to build powerful links
Lab 4: Search Engine Topics
- Local Search
- Pay-Per-Click
- Blogging
- Travel Reviews
- Mobile Search
- International Search
September 15, 2008
Pickwick Gardens
1001 Riverside Dr.
Burbank, CA 91506
October 7, 2008
Orlando, FL
October 9, 2008
Miami, FL
How to sign up:
By Email: email
By Phone: call 888-840-5893 and ask for Mary, Donna or Lisa
Price: $99.00
Second attendee from your hotel, only $49.00
Bring your laptop and curiosity.
Arrive: 8:30 for registration and breakfast
Workshops begin at 9:00
Lunch: Free box lunch
Workshop ends at 4:30 PM
EXPERTS SHOW YOU HOW TO MARKET YOUR HOTEL ON THE INTERNET
Trent Blizzard is the President and Founder of Blizzard Internet Marketing. Trent began optimizing tourism websites in 1997 using PG (pre Google) optimization techniques in search engines like Alta Vista, Lycos, Hotbot, Yahoo, Excite and AskJeeves. He continues to maintain his expertise in SEO with special interests in Social Media Optimization, Google Vertical Search, Video Optimization, Mobile Search and Analytics. Trent focuses on future-looking strategies that keep his clients ahead of the curve.
Trent fosters an office environment dedicated to search engine excellence where SEO research, development, education and leadership are encouraged and rewarded. Trent attends and speaks at about 25 industry conferences every year. Some Recent Examples: SMX Travel/PhocusWright , SES (Search Engine Strategies) HSMAI (Hospitality Sales and Marketing International), HITEC, BITAC (Buyers Interactive Technology) and NTA (National Tour Association).
Blizzard Internet Marketing, Inc. is the leading provider of hotel Internet marketing services to the hospitality industry. With over 11 years of industry experience, Blizzard is ranked in the top 30 SEO firms in the world by TopSEOs.com. Blizzard’s experts sleep, breathe, and live SEO. This isn’t just a job, it’s a passion.
Blizzard’s professionals are active in the SEO industry. We write featured articles and present papers for leading SEO trade organizations such as Search Engine Workshops, the MarketingTalkShow.com, Search Engine Strategies, SMX (Search Marketing Expo), SearchEnginesNews.com and SearchEngineWatch.com.