This annual event at the Milan Fair is the world’s largest exhibition of Italian tourism products and services and includes comprehensive representation from top international operators. It is the number one event in Italy, and one of the foremost international events for the Tourism Sector. Its success is founded on an ability to monitor the market and to listen to and exchange ideas and information with exhibitors and operators. Its winning ‘multi-target’ formula provides four days dedicated to the trade, each one focusing on a specific target.