ITB Asia took place for the first time at Suntec Singapore on 22-24 October 2008. It was organised by Messe Berlin (Singapore) Pte Ltd in conjunction with Singapore Tourism Board. The event featured more than 650 exhibiting companies from the Asia-Pacific region, Europe, the Americas, Africa and the Middle East, covering not only the leisure market, but also corporate and MICE travel. It included exhibition pavilions and tabletop presence for small and medium-sized enterprises (SMEs) providing travel services. Exhibitors from every sector of the industry, including destinations, airlines and airports, hotels & resorts, theme parks & attractions, inbound tour operators, inbound DMCs, cruise lines, spas, venues, other meeting facilities and travel technology companies all attended.