Built for professionals who watch, or help drive, hotel revenue, this workshop provides a roadmap to solid, sensible, and successful revenue management decisions. The program focuses on:

• Hotel Distribution, Pricing, and Channel Management takes us to the big industry picture and the structural components of hotel distribution.
• RM in Your World is an “open mike” session addressing on-the-ground topics of and leveraging all of the experience in the room, facilitated by Linda Bietz, Professor, University of North Carolina Greensboro and Guilford Technical Community College and Dr. Mike Hampton, Dean, School of Hospitality, Lynn University. Tactical issues with local twists and the complicated lexicon of RM lingo also will be covered.
• The Business of Revenue: Peter Starks will lead the interactive lesson on the profit and financial realities of what is at stake in RM and how to turn RM data into good decisions and recommendations. This component broadens thinking from just Revenue Management to full-blown profit management and its impact on the return on investment.
• REV simulation: Learn by doing. Discover by doing. Pull the class lessons together and apply them in a real-to-life advanced revenue management simulation.
• This is a roll-up-your-sleeves, hands-on workshop in which you and your team will manage the revenue decisions of a real-to-life computer simulated hotel. Your team will research, decide, implement, and critique targeted revenue management strategies and tactics.

By competing with other teams, and comparing your results to theirs, the workshop leverages and shares the professional experience of all of the workshop participants. The centerpiece of the workshop is REV®, the new standard in simulation training for hotel operations and hotel investment professionals.

Click Here to view an online video about Managing Revenue.

Who Should Attend:

This is a unique Internet based training simulation for revenue managers, hotel managing committee members, and executives.

Presenter:

Peter Starks, MSC, MBA, CHE, FHCIMA, is the Managing Director of Training Technology International, which conducts some 25 computer-based management development programs per year around the globe using the preeminent HOTS Simulation.

Registration Fees:

• Early registration: Member: $625; Non-member: $785 (non-member price includes one year HSMAI membership)
• Late registration (2 weeks out): Member: $725; Non-member: $885 (incl. one year HSMAI membership)
• Each additional registrant(s) from the same company or property:
• Member: $525; non-member: $685 (incl. one year HSMAI membership)