Speakers - from the world's most innovative travel companies - will tell

you exactly what you need to do to take advantage of the latest technologies. You'll learn how to use IT to increase efficiency, make more sales, improve customer service and make your company more competitive.

The full programme will be published October '98.

Here's what you'll learn:

• Case studies: Learn from the leaders! Find out who's using what technologyand why they're using it
• Call Centers : How to use a call center to make sales, improve customercare and make more profits
• Internet : In-depth presentations that will show you how to make the mostthe Internet
• Intranet/Extranets: Find out how to improve communication not just withinyour company but with your partners, your suppliers and your customers too
• eCommerce: get closer to your customers - and reduce transaction costs
• Year 2000: Benchmark against your competitors, see how you compare
• Knowledge Management: Imagine what could you do if you knew what yourcompany already knows.

Imagine what you could do if all your companies knowledge was instantly

available - at the press of a button.

Here's where you'll learn how to leverage your corporate knowledge for competitive advantage:

• Digital broadcasting: Move into interactive services with digital TV
• Euro update: Will your technology cope with the Euro - and how will itaffect the travel industry
• GDS: Are Intranets a threat to GDS revenues
• Database marketing: How to use the latest data-mining tools to find out whoyour customer is and what he really wants

Overview. Listen to the experts tell you how all the different technology

fits together and you'll get to understand all underlying technology trends

that are shaping the future of your industry