HSMAI University Revenue Management Webinar Series | Part 1: Shore Up Your Team’s Core Competencies
Feb 20, 2012
11:00 PM
Online Event
This webinar will address issues and actions vital to ensuring you are set up to achieve revenue and profit potential, such as:
- Including core revenue management competencies as part of your company culture.
- Having revenue experts able to be strategic and tactical, understand technology and business processes, understand consumer behavior, set direction and influence others across the organization.
- Taking full advantage of the technology that allows revenue professionals to process vast amounts of information and take revenue management to a whole new level.
- Setting goals and understanding the right metrics by which to measure your hotel’s performance.
Moderated by Jeff Higley, VP, Digital Media & Communications, HotelNewsNow/STR, the webinar will open with a statistical landscape of the industry as 2012 begins with a top analyst from STR, and then Kathleen Cullen, Corporate Director of Revenue Strategies, Heritage Hotels & Resorts (and also author of the CRME study guide and industry standard The Evolving Dynamics of Revenue Management published by HSMAI Foundation), and Heather Scharmer, Manager, Revenue Management Education for Four Seasons Hotels & Resorts, will explore the core competencies your team needs.