HSMAI University Revenue Management Webinar Series | Part 4: The Road to Total Revenue Management
May 21, 2012
10:00 PM
Online Event
In 2012, the extent to which a hotel is practicing Total RM will define bottom line successes. Total RM is simply about optimizing revenues and profits from all revenue streams (rooms, F&B, parking, spa, golf, retail, other activities, etc.). It is about finding the most profitable mix of business for the hotel asset.
Regardless of the point at which your hotel may be on the journey to total revenue management, learn about the characteristics that define the Total RM phenomena – and find that hotels that take charge of these components will discover a distinct competitive advantage in otherwise fiercely competitive markets.