The Sales Academy will feature hands-on exercises designed to help industry sales and marketing professionals increase market penetration, grow sales, develop accurate customer profiles and generate dynamic competitive intelligence.

Barham is president of Hotel Resources, which she founded in 1994 to offer a full range of sales and marketing services, and author of the blog, Internet Prospecting Guru. In 2013, she appeared as a "guest expert" on Disney Channel's "Hotel Impossible," a show about helping hoteliers improve their properties' performance.

"Lisa Barham, who has spent two decades helping the hotel industry increase revenues through innovative sales and marketing, will show us how to 'speak' on LinkedIn to generate opportunities for increased sales and use that social media channel successfully to find key decision-makers," said Fran Brasseux, HSMAI executive vice president.

Registration will open at 3 p.m., and the three-hour-long program will begin promptly at 4 p.m., followed by a networking session at 7 p.m.

Hospitality sales, marketing and revenue management professionals are welcome to register. The cost is $45 for HSMAI members, $60 for nonmembers and $15 for students. Seating is limited. Click HERE for more information and to register.

About HSMAI's Washington DC Chapter

HSMAI's Washington DC Chapter is an affiliate of the Hospitality Sales and Marketing Association International, an individual membership organization based in McLean, Virginia, composed of more than 7,000 members worldwide, with 40 chapters in the Americas Region. HSMAI is committed to growing business for hotels and their partners and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights and expertise to fuel sales, inspire marketing and optimize revenue through programs including HSMAI's MEET, Adrian Awards and Revenue Optimization Conference. Click here to join HSMAI. For more information, go to www.hsmaidc.org.