It's the Little Things | Executive Travelers Benefit From Long-Standing Relationships With Staff at Airlines, Hotels | wsj.com

For Magnus Scheving, a hotel provides outstanding service if it passes what he calls the "popcorn" test. Wherever the creator of the TV series LazyTown stays, he asks if he can have a small bowl of popcorn to eat while watching his movie. Only two of the many hotels he visits--the Sanderson in London and Raffles L'Ermitage Beverly Hills—have actually passed the test. The rest have said it was impossible.