Hotel Seeks Soap With Chic Image for Guests to Swipe | WSJ.com

Cheryl Cortez tells people to stay at the W chain of hotels. It isn't the room décor or the customer service, it's the Bliss soaps, shampoo and lotion. "I swiped all six items," says Ms. Cortez, 37, a corporate roadshow marketing specialist in Edina, Minn., of the Bliss brand bath products the hotel provides. "I remember telling the guys at my breakfast table they should take it all and give it to their girlfriend, or wife, or me," she says of...