Year end summaries are marvelous, allowing pundits to espouse their expertise and awe within their industry nooks and crannies. They analyze tirelessly; they assess vigorously. They note laboriously the trends, the winners and the losers. But, the big Hospitality secret is nothing really changed and has not changed dramatically since HO JO’s and Holiday Inn represented the Hospitality landscape.
The concept of a Beatles themed hotel in Liverpool had been prevalent amongst Beatles enthusiasts in the city since the late 1980's. The choice of a suitable location and the finance to make the vision a reality only came together in 2004 when plans were finalised to convert one of Liverpool's classic city centre buildings into a luxurious 4 star hotel. From an early stage the objective was to create a unique environment that offered high quality hotel facilities with an exciting and interesting 'twist' in the clever presentation of a theme that would be both subtle yet challenging in the way the incredible story of the Beatles was told. Located in the 'Beatles Quarter' of the city adjacent to the world famous Cavern Club, the Hard Days Night Hotel will feature visually stunning specially commissioned artwork covering key events in the lives of four lads from Liverpool whose fame knows no boundaries.
