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Understanding Online Distribution
Online Distribution & CRM Unmistakably, consumers both in the leisure and business segment, are giving a clear sign to established lodging brands. The question remains whether The Next Wave of Distribution Technology actually Drives Incremental Room Nights or whether it represents a continued trend of Diluting Price? This INDEPTH area provides you with background information such as interviews and consultant articles, related books, related press releases and more...
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 Hitwise Monthly Travel Category Report - October 2008
This monthly report provides Hitwise data on: The websites That Entered and Left the Top 100 Travel Category websites - Top 20 websites for the past month based on visits - Most popular search terms typed into a search engine that resulted in traffic to websites classified by Hitwise within the Travel industry. The Traffic Distribution Analysis of visits to the Travel category - The Visits Duration Analysis to the Travel Category - Fast Movers - indicating websites which have witnessed substantial increases in rank in the online Travel industry
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Hitwise Monthly Travel Category Report - June 2008
This monthly report provides Hitwise data on: (1) The websites That Entered and Left the Top 100 Travel Category websites - Top 20 websites for the past month based on visits - Most popular search terms typed into a search engine that resulted in traffic to websites classified by Hitwise within the Travel industry. (2) The Traffic Distribution Analysis of visits to the Travel category - The Visits Duration Analysis to the Travel Category - Fast Movers - indicating websites which have witnessed substantial increases in rank in the online Travel industry
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Hitwise Monthly Travel Category Report - May 2008
This monthly report provides Hitwise data on: (1) The websites That Entered and Left the Top 100 Travel Category websites - Top 20 websites for the past month based on visits - Most popular search terms typed into a search engine that resulted in traffic to websites classified by Hitwise within the Travel industry. (2) The Traffic Distribution Analysis of visits to the Travel category - The Visits Duration Analysis to the Travel Category - Fast Movers - indicating websites which have witnessed substantial increases in rank in the online Travel industry
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 The Distribution Revolution | The growth of supplier-only sites has been at the expense of the online aggregators
Against a backdrop of fast-growing internet purchasing activity, the online travel market is experiencing a profound evolution. As we predicted a year ago, online travel agencies have seen the balance of power shift away from them in the last 12 months. Consumers and suppliers are fighting back. The surge in high-speed broadband penetration, coupled with suppliers’ ability to take control of their own inventories, has blunted the competitive edge that online travel agencies once enjoyed. Price and convenience – the two principal drivers of internet usage – continue to be the crucial
differentiators in online travel purchasing. In this paper, we map three principal influences behind these developments in greater depth, as well as examining the
strategies that will determine success in the year ahead.
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 Measuring The Success (ROI) of Your Search Engine Marketing | By Benu and Anil Aggarwal
One of the most successful and challenging things about marketing on the internet is that the impact of your marketing efforts IS measurable. While critical to your initiative, the measurement of true return on investment (ROI) for the lodging industry is a complex exercise since the results manifest themselves across multiple channels. What further compounds the complexity of measuring these results is that often a website that is being marketed and the actual booking engine where the transaction is closed may be on different servers. In this article, we explain some of the challenges we face in measuring search engine marketing results and some solutions for accurately tracking our investment returns. We would like to hear from you. Please leave a comment Milestoneinternet.com.
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 Effective Email Marketing
Email marketing is one of the most effective communication and promotion vehicles in the internet marketplace. Ninety percent of internet users and fifty-six percent of all Americans use email on a regular basis (source: e-marketeer Aug. 2006). Hotels benefit from email marketing because it's fast, direct, cost-effective, and builds loyal relationships. It is one of the lowest cost channels available to the lodging industry to book rooms and build customer relationships. High quality email campaigns can deliver effective messaging that drives action and manages customer relationships.
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Hitwise Monthly Travel Category Report - May 2007
As the weather warms and the school year winds down, parents begin planning family getaways. The market share of US visits to the websites of amusement parks such as Wet ‘n Wild Emerald Point and Geyser Falls Water Park jumped in the rankings from April to May 2007. Camping was also on the minds of travelers, with the market share of visits to KOA.com increasing 40% from April to May 2007 to achieve a rank of number 95 among all travel sites
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 Technologies & Trends That Are Transforming Digital Marketing | HSMAI Marketing Review
The digital marketing environment of the Internet continues to evolve, offering marketers additional new ways of reaching out to consumers. However, it is not only technology that is transforming online marketing; it is also the ways in which those technologies are used by travelers that is helping to change the nature of the Web as a marketing medium. This continuing evolution means that marketers must continuously adapt their approaches within the evolving digital travel marketplace.
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 The Activities, Training, And Reporting Relationships Of Today’s Revenue Managers
The use of revenue management, combined with channel management, has dictated the need for trained individuals who can assist in contributing to the bottom line profits of the hotel and the value of the asset. Just as revenue management software has become more specialized, so is the need for managers to undertake the activities and understand the strategies and tactics required to enhance hotel revenue performance given a dynamic and complex marketplace. A profile of who these revenue managers are and where they fit in the organizational hierarchy of a hotel organization was the driving question for this research study. Our objectives in conducting this study were to: identify the demographic profile of revenue managers (organizational level, demographics, career path, job responsibilities), identify important activities and training needs (resulting in distinguishing tangible and intangible skills), and describe the level of satisfaction and accomplishment revenue managers possess in their current positions.
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 Market Metrix Hospitality Index | 2006 Annual Results
The Market Metrix Hospitality Index©, based on 35,000 consumer interviews conducted each quarter, includes a variety of measures about the hotel reservation experience – both online and offline. This data provides special insight into the growing popularity of website usage and the satisfaction with the online experience. The growth of online booking as a percentage of overall reservations continues to grow dramatically. More people are booking online and less people are booking through central reservations telephone numbers and offline travel agencies. For example, over the past 3 years, Best Western has seen online bookings grow from between 10 percent to 15 percent of overall traffic to around 40 percent today. At Choice hotels nearly 60% of reservations now come from online bookings.
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 How to maintain success in the online travel space
Despite the impact of recent shocks, Europe’s travel sector is continuing to expand
and experiencing steadily growing consumer demand, albeit at a relatively modest
annual rate of around 2 per cent to 3 per cent. However, a major shift is now under
way in how consumers book their travel. As a result, much of the growth in Europe’s
travel market is concentrated in the online arena, where the accessibility of the internet
– combined with increasing consumer confidence in the online channel – has driven
activity and revenues upwards.
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 Budgeting for a Robust Internet Marketing Strategy in 2007 | By Max Starkov and Jason Price
As many hotels enter the 2007 budget planning season, this article aims to help hoteliers construct a competitive Internet marketing budget. The hotel’s overall competitiveness today is determined to a great extent by how well it manages its Internet marketing and distribution efforts. It is not a question of how big the budget should be, but rather what to include and how much to allocate in the Internet marketing budget for a meaningful ROI and online revenue growth. This article takes a closer look at some important aspects of Internet marketing in hospitality and what marketing activities and line items comprise the 2007 online marketing budget.
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Hitwise Travel Category Report july, 2006
Monthly online Travel Report from Hitwise, an online measurement company, that takes a look at the recent activity among Travel websites. The report provides Hitwise data on: Website Ranks showing the Top 20 sites for the month of July 2006 based on visits; Weekly Market Share of Visits Chart showing the percentage of traffic to the Travel industry online; Industry Search Terms listing the most popular terms typed into a search engine over the 4 weeks ending 08/05/2006, that resulted in traffic to websites classified by Hitwise within the 'Travel' industry; Fast Movers indicating sites which have witnessed substantial increases in rank in the 'Travel' online industry.
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 ZUJI Online Travel Report
Online hotel and flight booking trends. Q1 2006: January - March | The ZUJI Online Travel Report tracks online travel booking trends for flight, hotel and other bookings on various ZUJI sites across Asia Pacific. Results are rounded to show whole numbers in percentage tables. This report combines data and interpretation taken from multiple sources including: ZUJI’s analysis and interpretation of booking data from ZUJI Singapore, Hong Kong, Australia, New Zealand; as well as ZUJI’s Travel Partner Network, and other ZUJI international online travel sites, incorporating Sabre hotel and car hire statistics for some New Zealand bookings.
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 Expedia Travel Trendwatch™ | April 2006
The Expedia Travel Trendwatch(TM) is a quarterly report on consumer travel trends, insight and tips from Expedia.com, the world's leading online travel service, and Chris McGinnis, a 20-year travel industry veteran who is the editor of the report. McGinnis' travel industry insight and expertise, coupled with Expedia's unparalleled travel intelligence, can be found throughout each report, providing a treasure trove of data, trends, and tips designed to help empower and inform travelers.
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 Gomez Performance Index For Hotels: February 15, 2006 - March 15, 2006
The prevailing goal for hoteliers in the Performance Index is overall consistency. With few notable exceptions, the benchmarked sites on our index demonstrate very predictable average application speed and success rates. Since the last period, the average benchmark response time has decreased from 9.81 seconds to 8.68, showing and improvement of greater than one second. The success rate remained almost unchanged, increasing slightly from 98.97% to 98.91%.
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Gomez Performance Index For Hotels: October 15 - November 15, 2005
The prevailing goal for hoteliers in the Performance Index is overall consistency. With few notable exceptions, the benchmarked sites on our index demonstrate very predictable average application speed and success rates. Since the last period, the average benchmark response time has increased from 10.94 seconds to 12.08 seconds. Thankfully, the success rate returned to a more acceptable level, from 96.98% to 98.18%.
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 THE WORLD OF TRAVEL IN 2020
An insight into the drivers that will change End-traveller behaviour and shape the future of The travel industry. The Executive Summary of an independent report created by The Future Foundation on behalf of Cendant Travel Distribution Services. This research was carried out on behalf of Cendant Travel Distribution Services (TDS) by specialist Think Tank, The Future Foundation.
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 REPORT: Web search plays a key role in the travel research and purchase process
To better understand the role of search in online and offline travel purchases, Yahoo! Search Marketing and Media Contacts commissioned the multi-channel research experts at comScore Networks to conduct a custom study that quantifies the impact of online search on domestic travel spending. The study was based on comScore’s panel of more than two million consumers who agreed to participate in research through continuous, passive observation and online interviews over a course of eight weeks. week analysis
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Gomez Performance Index For Hotels: August 15 - September 15, 2005
The prevailing goal for hoteliers in the Performance Index is overall consistency. With a few notable exceptions, the benchmarked sites on our index demonstrate very predictable average application speeds and success rates. Since January 2005, the Hotel portals (Expedia, Hotels.com, Orbitz, and Travelocity) have shown a slight increase in overall average response time, averaging one second slower. This may be due to the sheer volume and variety of hotel choices that users are presented with at large travel portal sites, as opposed to at individual hotel chain sites. In the same period, the main brands (Choice Hotels, Hilton, Marriott, Ramada, and Starwood) have trended towards faster response times, improving on average by one second.
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 European Hotels: Managing Hospitality Distribution | By Bill Carroll and Peter O'Connor | PhoCusWright
The increasing use of the Internet for researching and buying hotel rooms in Europe is revolutionizing the way hoteliers distribute their services. While the major European chains are actively helping their properties manuever and capitalize on the Internet, the vast majority of independent properties and small chains are coping with, and trying to understand the impact of, a bewildering array of distribution options...
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Gomez Performance Index For Hotels: March 15 - April 15, 2005
The Gomez Performance Index (GPI) for Hotels benchmarks end-to-end application response time and availability of leading hotel and third-party travel services Web sites executing a multi-step transaction -- the ubiquitous hotel room search. The steps measured consist of navigating to the homepage; initiating a search query; and gathering room details and rate information. Measurements for the Hotels GPI are taken from a cross section of a high-speed Internet backbone networks once every hour from 10 co-location facilities around the U.S.
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Gomez Performance Index For Hotels: February 15 - March 15, 2005
The Gomez Performance Index (GPI) for Hotels benchmarks end-to-end application response time and availability of leading hotel and third-party travel services Web sites executing a multi-step transaction -- the ubiquitous hotel room search. The steps measured consist of navigating to the homepage; initiating a search query; and gathering room details and rate information. Measurements for the Hotels GPI are taken from a cross section of a high-speed Internet backbone networks once every hour from 10 co-location facilities around the U.S.
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 Major Travel Sites Face Credibility Crunch | An Examination of Booking First-Class Tickets Online | consumerwebwatch.org
While travel remains the largest sector of online commerce, more Americans have moved from "looking" to "booking" on travel Web sites. The complexities of what’s on offer, as well as choices among search tools, continue to increase as well. Consumer demand for first-class airline tickets is growing -- sales of first-class tickets grew almost 10 percent from 2003 to 2004, U.S. Department of Transportation statistics show -- and it seems apparent that the Internet is having an effect on the sale of premium airfare.
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Gómez Performance Index For Hotels: January 15 - February 15, 2005
The Gómez Performance Index (GPI) for Hotels benchmarks end-to-end application response time and availability of leading hotel and third-party travel services Web sites executing a multi-step transaction -- the ubiquitous hotel room search. The steps measured consist of navigating to the homepage; initiating a search query; and gathering room details and rate information. Measurements for the Hotels GPI are taken from a cross section of a high-speed Internet backbone networks once every hour from 10 co-location facilities around the U.S.
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Spanning the Atlantic | A Cross-Border Examination of 20 Travel Web Sites in the U.S. and Europe
Online travel bookings are a worldwide phenomenon, and travel companies on every continent have turned to the Web to sell airline seats and other travel products. This rapid growth of the online travel marketplace prompted Consumer Reports WebWatch to team up with London-based Consumers International and six other European consumer organizations to conduct real-time testing of international airfares on routes from the United States to Europe, as well as flights within Europe.
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Gómez Performance Index For Hotels: December 15, 2004 - January 15, 2005
The Gómez Performance Index (GPI) for Hotels benchmarks end-to-end application response time and availability of leading hotel and third-party travel services Web sites executing a multi-step transaction -- the ubiquitous hotel room search. The steps measured consist of navigating to the homepage; initiating a search query; and gathering room details and rate information. Measurements for the Hotels GPI are taken from a cross section of a high-speed Internet backbone networks once every hour from 10 co-location facilities around the U.S.
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Gómez Performance Index For Hotels: November 15 - December 15, 2004
The Gómez Performance Index (GPI) for Hotels benchmarks end-to-end application response time and availability of leading hotel and third-party travel services Web sites executing a multi-step transaction -- the ubiquitous hotel room search. The steps measured consist of navigating to the homepage; initiating a search query; and gathering room details and rate information. Measurements for the Hotels GPI are taken from a cross section of a high-speed Internet backbone networks once every hour from 10 co-location facilities around the U.S.
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 Staying Power – Investing in Tomorrow, Today | Presentation by Peter Yesawich, YPB&R
Drawing on consumer trends in leisure and business travel, Peter shares his thoughts on the future of the hospitality and wider tourism industry. Beyond the crystal ball, what can reasonably be forecast and what can the industry do to be prepared and remain competitive? Presentaion was was made at IH&RA's 41st Annual Congress in Istanbul Turkey, November 2004.
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Gómez Performance Index For Hotels: October 15 - November 15, 2004
The Gómez Performance Index (GPI) for Hotels benchmarks end-to-end application response time and availability of leading hotel and third-party travel services Web sites executing a multi-step transaction -- the ubiquitous hotel room search. The steps measured consist of navigating to the homepage; initiating a search query; and gathering room details and rate information. Measurements for the Hotels GPI are taken from a cross section of a high-speed Internet backbone networks once every hour from 10 co-location facilities around the U.S.
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 Carrying The Load – How Deregulation Will Impact The Gds Heavyweights | Deloitte Reports
When Sabre was introduced in 1960 it was the first real-time business application of computer technology and enabled American Airlines to move to a fully automated passenger reservation system. Today there are 4 major Global Distribution Systems (GDS) - essentially electronic databases of travel information allowing multiple travel providers to display and manage their inventory. Publicly all the GDS have welcomed deregulation, so what form will the future take for the major players? Read full PDF article.
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Gómez Performance Index For Hotels: September 15 - October 15, 2004
The Gómez Performance Index (GPI) for Hotels benchmarks end-to-end application response time and availability of leading hotel and third-party travel services Web sites executing a multi-step transaction -- the ubiquitous hotel room search. The steps measured consist of navigating to the homepage; initiating a search query; and gathering room details and rate information. Measurements for the Hotels GPI are taken from a cross section of a high-speed Internet backbone networks once every hour from 10 co-location facilities around the U.S.
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 Distribution 101 | By Bill Peters | Vice President-Reservations at Outrigger Hotels & Resorts
Mr. Peters has dual responsibilities including Vice President of Reservation Services for Outrigger Hotels and Resorts and also Chief Operating Officer of Rezmark. Rezmark is a division of Outrigger Hotels and Resorts that facilitates the processing of all voice, electronic, Internet, and Wholesale reservations for the company. Rezmark also provides a private label service for third-party reservations involving other hotel companies.
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Gómez Performance Index For Hotels: August 15 - Septemeber 15, 2004
The Gómez Performance Index (GPI) for Hotels benchmarks end-to-end application response time and availability of leading hotel and third-party travel services Web sites executing a multi-step transaction -- the ubiquitous hotel room search. The steps measured consist of navigating to the homepage; initiating a search query; and gathering room details and rate information. Measurements for the Hotels GPI are taken from a cross section of a high-speed Internet backbone networks once every hour from 10 co-location facilities around the U.S.
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Gómez Performance Index For Hotels: July 15 - August 15, 2004
Leading in response time since January, Marriott dropped to second in the latest Gómez Performance Index (GPI) for Hotels. Expedia claimed the top spot in response time, delivering a slightly faster hotel room search application in this installment of the Hotels GPI. Response time across all benchmarked online travel service sites averaged 10.25 seconds. Transactional success rate was a respectable 98.46% during the period.
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Gómez Performance Index For Hotels: June 15 - July 15, 2004
Marriott continues to lead in response time in the most recent Gómez Performance Index (GPI) for Hotels. Average response time across all sites showed a moderate increase. Benchmarked sites showed a respectable transactional success rate of 98.02%, but the average was weighed down by almost a full percentage point from the last Hotels GPI by one underperformer.
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Gómez Performance Index For Hotels: May 15 - June 15, 2004
The Gómez Performance Index (GPI) for Hotels benchmarks end-to-end response time and availability performance of leading hotel and third-party travel services Web sites executing a multi-step transaction -- the ubiquitous hotel room search. The steps measured consist of navigating to the homepage; initiating a search query; and gathering room details and rate information. Measurements for the Hotels GPI are taken from a cross section of a high-speed Internet backbone networks once every hour from 10 co-location facilities around the U.S.
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The RUSH Report | First Edition 2004 | Table of Contents & Order Form
The RUSH Report is a collaborative Report on User Satisfaction & Hotel Web Site Performance for the hospitality industry jointly published by Hospitality eBusiness Strategies Inc. using data generated by iPerceptions Inc. It provides the industry with an in-depth analysis of key aspects of web site performance and user satisfaction based on feedback from actual users of hotel branded web sites.
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 HITEC 2004 - Web Optimization
Jens Thraenhart is director of internet strategy at Fairmont Hotels and Resorts Brand Marketing and Communications. Michael Wylie is vice president of eCommerce at Wyndham International. James Zito is manager of interactive marketing development at Affinia Hospitality. This panel discussion will explore methods and concepts to get the most out of your sales and marketing efforts on the Internet. Topics to be covered include: marketing your website, web optimization using natural search & pay-per-click & direct feeds.This session is produced in conjunction with Hospitality Sales & Marketing Association International
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 Customer Relationship Management (CRM) In The Hospitality Industry | MBA Dissertation By Wolfgang Emperger
In this dissertation, the author investigates Customer Relationship Management (CRM) in the hospitality industry. The analysis identifies the hotel corporations’ needs and expectations, the prerequisites of a successful CRM implementation and beneficial appliance of the same. The findings will assist CRM software companies to build a state-of-the-art CRM suite and hotel companies to apply Customer Relationship Management successfully.
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 HITEC 2004 - Sales & Marketing Executive Briefing
Scott Anderson, CHA, RRP, is president of High Country Hospitality. The Sales and Marketing Executive Briefing will provide executives involved in sales and marketing capacities an overview of some key areas of automation. Panelists will cover four main topics: Internet marketing, optimizing sales and marketing systems, with an emphasis on sales automation and revenue management, distribution (Internet and GDS), and customer relationship management. Sales and marketing executives will learn what is being developed in these areas so they are aware of industry trends and the direction technology is taking.They will gain an understanding of how marketing and sales planning can be done better through the use of these technologies. While this session is not highly technical in nature, the participants will gain a more practical knowledge of how users can get the most out of the investment they have made (or plan to make) in these technology-based systems.This session is produced in conjunction with Hospitality Sales & Marketing Association International
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Gómez Performance Index For Hotels: April 15 - May 15, 2004
The Gómez Performance Index (GPI) for Hotels benchmarks end-to-end response time and availability performance of leading hotel and third-party travel services Web sites executing a multi-step transaction -- the ubiquitous hotel room search. The steps measured consist of navigating to the homepage; initiating a search query; and gathering room details and rate information. Measurements for the Hotels GPI are taken from a cross section of a high-speed Internet backbone networks once every hour from 10 co-location facilities around the U.S.
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Gómez Performance Index For Hotels: January 16, 2004 - February 15, 2004
The Gómez Performance Index (GPI) for Hotels benchmarks end-to-end response time and availability performance of leading hotel and third-party travel services Web sites executing a multi-step transaction -- the ubiquitous hotel room search. The steps measured consist of navigating to the homepage; initiating a search query; and gathering room details and rate information. Measurements for the Hotels GPI are taken from a cross section of a high-speed Internet backbone networks once every hour from 10 co-location facilities around the U.S.
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Gómez Performance Index For Hotels: December 15, 2003 - January 15, 2004
The Gómez Performance Index (GPI) for Hotels benchmarks end-to-end response time and availability performance of leading hotel and third-party travel services Web sites executing a multi-step transaction -- the ubiquitous hotel room search. The steps measured consist of navigating to the homepage; initiating a search query; and gathering room details and rate information. Measurements for the Hotels GPI are taken from a cross section of a high-speed Internet backbone networks once every hour from 10 co-location facilities around the U.S.
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 Vacation Packages - A Consumer Tracking and Discovery Study - A New Report Co-published by PhoCusWright and Vividence
Did you know that just 25 percent of consumers have purchased a pre-packaged vacation in the past, but 68 percent would consider purchasing a custom (dynamic) package in the future? Or that about half of Internet users used the Web at least five times in planning their last vacation? Find these and other insights in the report Vacation Packages: A Consumer Tracking and Discovery Study. In November 2003, PhoCusWright and Vividence began a large-scale exploration into the online vacation planning process.
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 Gomez - Hotels GPI Webcast Presentation
On October 22, 2003, Gómez senior performance analyst John Lovett and Hsyndicate senior editor Kevin Heilbronner presented a special Webcast to highlight Gómez's new Internet transactional benchmark for the hotel industry. The 30-minute Webcast covered: (1) The business case for online transactional benchmarking, (2) The methodology behind the Hotels Gómez Performance Index (GPI) , (3) Preliminary findings, (4) Where and when the Hotels GPI will be published
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 2003 EuroCHRIE Congress Proceedings & Papers
It is the first time that EuroCHRIE hosts its annual congress in Germany—the second largest tourism spender next to the United States. With such a prodigious enthusiasm, the University of Applied Sciences, Bad Honnef.Bonn has been vigilantly involved in organizing the 2003 Annual EuroCHRIE Congress. In a bid to encourage hospitality and tourism scholars, students, and practitioners to share their current research findings and critical insights into innovative practices, the first call-for-papers was unveiled in January 2003.
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 Gómez Hotel Industry Benchmark - Homepage Data - September 2003
The Gómez Hotel Industry Homepage Benchmark for September reveals: (1) Aggregate benchmark response times normalized in the month of September 2003. The average for all firms was 3.85 seconds for homepage response time, which is faster than last month's average of 4.06. (2) Choice Hotels topped the leader board in Network Data Center response time this month with an impressive four-spot jump to number one. Its average response time was 2.37 seconds, besting reigning champ Marriott by four-hundredths of a second. (3) All three last-mile measurements, Corporate/Institutional, Residential High Speed and Dial-Up, achieved record speeds for response time during the month of September. The times were faster than previous months -- an extraordinary accomplishment given September is a historically busy travel month in terms of business and pleasure bookings.
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 J.D. Power and Associates 2003 North America Hotel Guest Satisfaction Index Study - Summary
Labor Day weekend travelers may want to take note that guests who make hotel reservations ahead of time are much more likely to be satisfied with their hotel stay than those who don't. Yet, booking reservations on the Internet may not necessarily result in a lower room rate, according to the J.D. Power and Associates 2003 North America Hotel Guest Satisfaction Index StudySM released today.
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Gómez Hotel Industry Benchmark - June 2003
The Gómez Hotel Industry Homepage Benchmark for June reveals several key trends. (1) Response time averages dipped slightly across high speed connections during the month of June. Network data center times exceeded 4 seconds, while corporate/Institutional Response times rose to 7.75 seconds.(2) Interestingly, the dial-up connection average for all hotel sites was appreciably faster compared with the previous two months. These trends could indicate decreased visitation to the hotel sites or simply fewer people concurrently attempting to access sites throughout the month. (3) The Starwood Web site climbed from number five to number three in this month's Network Data Center response time ranking.
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 Wireless in the Travel Industry 2003: Defining the Future of Marketing | By Tim Stock And Marie Lena Tupot | HSMAI Marketing Review
To better understand the issues impacting the emergence of wireless in the travel industry, the authors conducted a survey of 105 senior marketing executives across the country, using both online and telephone interviews. This is a report of their findings. A mobile devices and highspeed Internet access become more commonplace, wireless applications will become a critical means to convey information to large groups of users. Already, the technology exists for a marketer to advertise products or services through public wireless networks, reaching a demographic (the business traveler) that is often difficult to reach.
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 'A 3-step Program for Coping with Internet Distribution' - By Tom Fragala - Vistera
Presentation made at HFTP LA chapter on 03/20/03. Vistera today is an e-business and hospitality technology consultancy. Previously, Vistera offered enterprise software to the hospitality industry and sold its assets in early 2003. It's product was a Web-based business intelligence software which is still in use today by such companies as Cornerstone Real Estate with 35 hotels. Through this digital dashboard, multi-unit owners and operators gain immediate access to accurate and timely financial, operations, and customer data gathered from diverse incompatible systems across their properties.
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 PhoCusWright's FYI - Building The Online Vacation Package Marketplace: Survey Results
In 2002, PhoCusWright Inc. and New York University's Tisch Center of Hospitality and Tourism began a joint research process into the biggest trend in online travel: vacation packaging. The overall purpose of the research was to investigate the technological, marketing and financial challenges for building the online vacation package marketplace. Two online surveys were developed targeting two segments of the vacations marketplace: (1) Tourism Technology Providers (vendors of software and hardware), and (2) Tour Operators (including online travel agencies that package and sell tours).
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 The Triple Witching Hour - Presentation by Peter Yesawich - IH&MRS 2002
At IH&MRS 2002 Peter Yesawich provided insight in YP&B's 2002 National Leisure Travel Monitor. Yesawich, Pepperdine & Brown (YP&B) is America's leading marketing, advertising and public relations agency specializing in serving travel industry clients. The company's offices in Orlando, New York, Honolulu, Los Angeles, London and Mexico City serve clients worldwide.
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 High Yield Lodging Outlook 2002 - Bear, Stearns Report
We are commencing formal high yield coverage of the lodging industry with an overall market weighting. In general, we believe that companies in this sector face a challenging near-term environment as a result of the travel fall-out following September 11 and generally weak economic conditions. However, in our view, the long-term outlook remains sound because the economy appears to be slowly rebounding (January consumer confidence rose to its highest level in 12 months) and the prospect of new supply remains limited.
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Tuesday, 12 December 2006 |
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Gómez Performance Index For Hotels: March 15 - April 15, 2004
The Gómez Performance Index (GPI) for Hotels benchmarks end-to-end response time and availability performance of leading hotel and third-party travel services Web sites executing a multi-step transaction -- the ubiquitous hotel room search. The steps measured consist of navigating to the homepage; initiating a search query; and gathering room details and rate information. Measurements for the Hotels GPI are taken from a cross section of a high-speed Internet backbone networks once every hour from 10 co-location facilities around the U.S.
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