Paolo Boni joined VFM in October 2001 and is responsible for setting the Company’s vision and strategic direction, as well as evangelizing VFM’s unique value proposition to the world. Under Paolo’s leadership, VFM has become the leading provider of rich media content production and distribution solutions to the hotel and travel industry, with over 10,000 hotels and tens of thousands of travel and travel related website partners worldwide. Paolo is a frequent public speaker and panelist at major travel conferences on subjects relating to online travel marketing and rich media in travel. Paolo is a former Partner with Davies, Ward & Beck (now, Davies, Ward, Phillips & Vineberg LLP), a leading Canadian business law firm, practicing primarily in the areas of securities and corporate law with an emphasis on corporate finance, mergers and acquisitions. Paolo holds an LL.B. from Osgoode Hall Law School (1993) and a B.A. Economics from McGill University (1989).
Hotel chains, representation companies, travel intermediaries, thirdparty sites and guests all contribute to a hotel's online presence in their own valuable ways. They have their places and purposes. But hoteliers also have their roles in ensuring their hotel is marketed and merchandised effectively online.
The Internet is an essential tool for travelers and those looking to attract them. Travel suppliers, including airlines, attractions, car rental companies and hotels are faced with the challenge of cutting through the clutter of the online travel environment. Due to the economic downturn, hoteliers have to work even harder to compete for guests online and capitalize on their presence on travel we...
Intensifying competition, the proliferation of video and changing travel shopper behavior are a few key drivers encouraging hotel owners and marketers to rethink their existing approaches to online revenue generating activities. Put yourself in the shoes of an active online travel shopper looking to book a hotel in downtown New York for a weekend getaway with friends. As you search the Internet f...
