'Franchising in the Hospitality Industry' provides an overview of the issues, debates and challenges associated with business franchising. In two parts, this text firstly looks at the issues from both an academic and practitioner perspective. The second part looks more closely at service sector groups in the hospitality industry, such as hotels, leisure and catering using national and internation...

In the past 25 years, franchising has become the most successful worldwide method of providing businesses with a means of expansion, sales, marketing, distribution and service excellence for customers. It is a technique evolved from solutions developed by experienced business professionals in response to real problems in their daily business operations.