By Noordin Jella
Since the beginning of twentieth century many developing and developed countries in the world were based on a core traditional industries such as agricultural, mining, and manufacturing, but due to factors such as global climate change, scarce of raw materials, and competitive labour and products markets, many countries have faced serious economic hardships and decided to shift and making a touri...

By David C. Bojanic, Robert D. Reid
Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than mark...

By Rafi Mohammed
Pricing consultant Mohammed highlights ideas and tactics that build a foundation to create a pricing strategy for every global company, answering the question, How would a 1% increase in price affect operating profits? We learn about the author’s concept of value pricing, which is based on how customers make purchase decisions and involves setting prices that capture the value customers place on ...

By Wiley, John & Sons
Twitter, the simple-to-use microblogging service, offers immense benefits for businesses and organizations. Fire departments, political candidates, and C0EOs have used Twitter to share up-to-the-minute information. Laura Fitton, maybe better known by her Twitter handle - @Pistachio, has more than 10,000 followers on Twitter, and gives presentations on how to use Twitter to build business and pers...

By Hollis Thomases
The complete guide to a successful Twitter marketing campaign. Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy.

This special HSMAI Foundation report from today's hospitality sales and marketing leaders offers Inspiration and use-now advice from the who's who in hospitality today.

By Frederick J. Demicco, Marvin J. Cetron
In an age of economic and political turmoil, hospitality executives must plan for business conditions one, five, or ten years ahead, and sometimes longer. But how can anyone anticipate events such as the global economic collapse of 2008? In this new book, two futurists and a hospitality educator offer a primer of business forecasting, then apply their methods to predict the future of sectors from...

By Anne M. Rothschadl, Jodi L. Rudick, Lynda J. Cochran
The baby boomers—those born between 1946 and 1964—are a generation that consists of nearly 76 million Americans. Beginning in 2011, this large and influential population will begin their transition out of the workforce. As baby boomers enter retirement, they will be looking for opportunities in fitness, sports, outdoors, arts and cultural events, and other activities that suit their vibrant lifes...

By Alan Fyall
The combined forces of growing competition, changing patterns of consumption, environmental factors and slowing economic growth mean that the next decade will provide a challenging environment for tourism marketing. Marketing Innovations for Sustainable Destinations is a collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experience...

By Marcus Dittmann
Already as a child most people became aware of the big continent Africa and its image of hosting a real unknown world, far away from the civilization. It promises adventure! Africa weaves its magic around people's lives and there certainly is the wish to experience a part of this treasure once in a life time. Later on people become aware of the possibility to travel to Africa. There are many ways...