By John Swarbrooke, Susan Horner
International Cases in Tourism Management includes: * Profiles of individual companies, * Case studies on destination management and marketing, * Material on different management functions in tourism, such as marketing and human resource management, * Case studies of particular types of tourism, such as ecotourism and cultural tourism. The case studies are supplemented by exercises and questions,...

By Ian Yeoman
Festival and Events Management focuses on the central role of events management in the cultural, tourism, and arts industries including marketing, policies, and strategies of art ,and leisure management. With international contributions both professional and academic, it includes case studies from the US, Europe, New Zealand, and Australia.

By Colin Michael Hall, Liz Sharples
Food and wine are vital components of the tourism experience, and are increasingly being seen as prime travel motivators in their own right. 'Food Tourism Around the World' offers a unique insight into this phenomenon, looking at the interrelationship between food, the tourism product and the tourist experience. Using international case studies and examples from Europe, North America, Australasia...

By Tony Rogers
Conferences and Conventions: a global industry is illustrated with case studies and examples from around the world, including Great Britain, Dubai, Thailand, Canada and Austria. It also provides challenging and reflective questions at the end of each chapter so that readers can test their knowledge and think about the issues raised, accompanied by practical assignments.

By Gordon Bethune
In From Worst to First, business legend Gordon Bethune tells the complete inside story of how he and his team engineered one of the most dramatic comebacks in the history of business. As inspiring as it is instructive, it is the story of how a plain-speaking ex-Navy aircraft mechanic, armed with a few common-sense notions about good management and the courage to look past the bottom line, managed...

The 22nd edition of the Compendium on Tourism Statistics is a quick reference guide for everyone in the tourism industry. It provides statistical information on tourism in 209 countries and territories around the world. This publication´s terminology is fully updated and compatible with the concepts and definitions of the Tourism Satellite Account (TSA): Recommended Methodological Framework appro...

By Patricia B. Seybold, Ronni Marshak
Lots of books have been written about how to do business on the Internet, but few can match the understanding and passion for making e-commerce work of Patricia Seybold's Customers.com. Drawing on case studies of companies and organizations as diverse as Boeing, Babson College, National Semiconductor, Hertz, PhotoDisc, and Wells Fargo, Seybold identifies what makes e-commerce work successfully. S...

By Mary Modahl
The hype and market valuations surrounding certain Internet stocks may lead one to conclude that the e-commerce race is over--or nearly so. Clearly, the Internet has caught traditional companies off guard, giving the more nimble dot coms a huge head start. But the race is far from over, says Mary Modahl, a vice president at Forrester Research. In Now or Never, she argues that we are in the first ...