 |
Compared to 2008, are you planning to increase or decrease your Internet Marketing Budget in 2009?
21 October 2008
| Increase |
|
82%
|
|
|
| Decrease |
|
0%
|
|
|
| Keep the same |
|
18%
|
|
|
|
|
 |
|
Does paying for "Reputation Monitoring Tools" make sense?
19 August 2008
| Yes |
|
58%
|
|
|
| No |
|
42%
|
|
|
|
|
|
|
5 August 2008
|
|
|
|
Do you plan to use TravelAds, the latest pay-per-click advertising program by Expedia and Hotels.com?
2 June 2008
| Yes |
|
15%
|
|
|
| No |
|
85%
|
|
|
|
|
|
|
2 June 2008
|
|
|
|
In a slowing economy, what should hoteliers do?
27 May 2008
| Audit the 2008 Internet Marketing Budget /Plan and make it more ROI-centric |
|
NaN%
|
|
|
| Audit the Hotel Website --this is your hotel's main asset--it is your hotel's first, only and in many cases—last point of contact with the customer |
|
NaN%
|
|
|
| Become a Smarter eMarketer--Track bookings, roomnights, revenues from every campaign |
|
NaN%
|
|
|
| Customer Segmentation: audit how well you are addressing your most important customer segments in 2008? |
|
NaN%
|
|
|
| Value vs. Price Equation: Focus on the value side of the Value vs. Price Equation |
|
NaN%
|
|
|
| Boost your hotel's product differentiation: vs. online agencies and competition |
|
NaN%
|
|
|
| Revamp the hotel's search marketing, email marketing, strategic linking campaigns |
|
NaN%
|
|
|
|
|
|
|
In a slowing economy, what should hoteliers do?
27 May 2008
| Audit the 2008 Internet Marketing Budget /Plan and make it more ROI-centric |
|
NaN%
|
|
|
| Audit the Hotel Website --this is your hotel's main asset--it is your hotel's first, only and in many cases—last point of contact with the customer |
|
NaN%
|
|
|
| Become a Smarter eMarketer--Track bookings, roomnights, revenues from every campaign |
|
NaN%
|
|
|
| Customer Segmentation: audit how well you are addressing your most important customer segments in 2008? |
|
NaN%
|
|
|
| Value vs. Price Equation: Focus on the value side of the Value vs. Price Equation |
|
NaN%
|
|
|
| Boost your hotel's product differentiation: vs. online agencies and competition |
|
NaN%
|
|
|
| Revamp the hotel's search marketing, email marketing, strategic linking campaigns |
|
NaN%
|
|
|
|
|
|
|
In a slowing economy, what should hoteliers do?
27 May 2008
| Audit the 2008 Internet Marketing Budget /Plan and make it more ROI-centric |
|
10%
|
|
|
| Audit the Hotel Website --this is your hotel's main asset--it is your hotel's first, only and in many cases—last point of contact with the customer |
|
27%
|
|
|
| Become a Smarter eMarketer--Track bookings, roomnights, revenues from every campaign |
|
15%
|
|
|
| Customer Segmentation: audit how well you are addressing your most important customer segments in 2008? |
|
12%
|
|
|
| Value vs. Price Equation: Focus on the value side of the Value vs. Price Equation |
|
10%
|
|
|
| Boost your hotel's product differentiation: vs. online agencies and competition |
|
12%
|
|
|
| Revamp the hotel's search marketing, email marketing, strategic linking campaigns |
|
15%
|
|
|
|
|
|
|
How useful are the online discussions for "learning" ?
5 May 2008
| not useful/ pas util |
|
4%
|
|
|
| useful/ util |
|
62%
|
|
|
| very useful/ tres util |
|
35%
|
|
|
|
|
|
|
Which month in 2009 suits you best for our next Reunion?
14 April 2008
| January 2009 |
|
29%
|
|
|
| February 2009 |
|
0%
|
|
|
| March 2009 |
|
14%
|
|
|
| April 2009 |
|
0%
|
|
|
| May 2009 |
|
0%
|
|
|
| June 2009 |
|
29%
|
|
|
| August 2009 |
|
0%
|
|
|
| September 2009 |
|
0%
|
|
|
| October 2009 |
|
29%
|
|
|
| November 2009 |
|
0%
|
|
|
|
|
|
