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Past Polls


Compared to 2008, are you planning to increase or decrease your Internet Marketing Budget in 2009?
21 October 2008
Increase 82%
Decrease 0%
Keep the same 18%

Does paying for "Reputation Monitoring Tools" make sense?
19 August 2008
Yes 58%
No 42%


5 August 2008

Do you plan to use TravelAds, the latest pay-per-click advertising program by Expedia and Hotels.com?
2 June 2008
Yes 15%
No 85%


2 June 2008

In a slowing economy, what should hoteliers do?
27 May 2008
Audit the 2008 Internet Marketing Budget /Plan and make it more ROI-centric NaN%
Audit the Hotel Website --this is your hotel's main asset--it is your hotel's first, only and in many cases—last point of contact with the customer NaN%
Become a Smarter eMarketer--Track bookings, roomnights, revenues from every campaign NaN%
Customer Segmentation: audit how well you are addressing your most important customer segments in 2008? NaN%
Value vs. Price Equation: Focus on the value side of the Value vs. Price Equation NaN%
Boost your hotel's product differentiation: vs. online agencies and competition NaN%
Revamp the hotel's search marketing, email marketing, strategic linking campaigns NaN%

In a slowing economy, what should hoteliers do?
27 May 2008
Audit the 2008 Internet Marketing Budget /Plan and make it more ROI-centric NaN%
Audit the Hotel Website --this is your hotel's main asset--it is your hotel's first, only and in many cases—last point of contact with the customer NaN%
Become a Smarter eMarketer--Track bookings, roomnights, revenues from every campaign NaN%
Customer Segmentation: audit how well you are addressing your most important customer segments in 2008? NaN%
Value vs. Price Equation: Focus on the value side of the Value vs. Price Equation NaN%
Boost your hotel's product differentiation: vs. online agencies and competition NaN%
Revamp the hotel's search marketing, email marketing, strategic linking campaigns NaN%

In a slowing economy, what should hoteliers do?
27 May 2008
Audit the 2008 Internet Marketing Budget /Plan and make it more ROI-centric 10%
Audit the Hotel Website --this is your hotel's main asset--it is your hotel's first, only and in many cases—last point of contact with the customer 27%
Become a Smarter eMarketer--Track bookings, roomnights, revenues from every campaign 15%
Customer Segmentation: audit how well you are addressing your most important customer segments in 2008? 12%
Value vs. Price Equation: Focus on the value side of the Value vs. Price Equation 10%
Boost your hotel's product differentiation: vs. online agencies and competition 12%
Revamp the hotel's search marketing, email marketing, strategic linking campaigns 15%

How useful are the online discussions for "learning" ?
5 May 2008
not useful/ pas util 4%
useful/ util 62%
very useful/ tres util 35%

Which month in 2009 suits you best for our next Reunion?
14 April 2008
January 2009 29%
February 2009 0%
March 2009 14%
April 2009 0%
May 2009 0%
June 2009 29%
August 2009 0%
September 2009 0%
October 2009 29%
November 2009 0%







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