 |
Do you think it is a good idea to purchase hotel brand name terms in paid search marketing?
25 June 2009
| Yes, it is a good idea |
|
60%
|
|
|
| No, I don't think this is a good idea |
|
33%
|
|
|
| Do not know; need more info |
|
7%
|
|
|
|
|
 |
|
Do you think displaying TripAdvisor reviews directly on the hotel website via the TripAdvisor Review Widget is a good idea or not?
11 June 2009
| Not a good idea |
|
57%
|
|
|
| It is a good idea |
|
35%
|
|
|
| Do not know/need more info |
|
9%
|
|
|
|
|
|
|
Will Online Hotel Bookings Increase in 2009-2010?
6 May 2009
| Yes |
|
67%
|
|
|
| No |
|
24%
|
|
|
| Stay the same as in 2008 |
|
10%
|
|
|
|
|
|
|
How do you track conversions and ROI from your hotel's paid search (PPC) campaigns?
13 April 2009
| Use a third-party campaign tracking technology (e.g. Omniture, Coremetrix, Web Trends) |
|
19%
|
|
|
| Use Google Analytics |
|
81%
|
|
|
|
|
|
|
In a difficult year such as 2009, what are these online advertising initiatives that will produce the highest return/revenues for the hotel?
14 January 2009
| Website designs+optimizations |
|
45%
|
|
|
| SEO |
|
15%
|
|
|
| Paid Search (PPC, CPC, etc) |
|
10%
|
|
|
| Email marketing to hotel's own opt-in list |
|
5%
|
|
|
| Strategic Linking |
|
0%
|
|
|
| Web 2.0/Social Media sites |
|
10%
|
|
|
| Online Sponsorships |
|
0%
|
|
|
| Banner Advertising |
|
0%
|
|
|
| Advertising on OTAs (e.g. Expedia) |
|
5%
|
|
|
| Other |
|
10%
|
|
|
|
|
|
|
Compared to 2008, are you planning to increase or decrease your Internet Marketing Budget in 2009?
21 October 2008
| Increase |
|
77%
|
|
|
| Decrease |
|
0%
|
|
|
| Keep the same |
|
23%
|
|
|
|
|
|
|
Does paying for "Reputation Monitoring Tools" make sense?
19 August 2008
| Yes |
|
58%
|
|
|
| No |
|
42%
|
|
|
|
|
|
|
Do you plan to use TravelAds, the latest pay-per-click advertising program by Expedia and Hotels.com?
2 June 2008
| Yes |
|
15%
|
|
|
| No |
|
85%
|
|
|
|
|
|
|
In a slowing economy, what should hoteliers do?
27 May 2008
| Audit the 2008 Internet Marketing Budget /Plan and make it more ROI-centric |
|
10%
|
|
|
| Audit the Hotel Website --this is your hotel's main asset--it is your hotel's first, only and in many cases—last point of contact with the customer |
|
27%
|
|
|
| Become a Smarter eMarketer--Track bookings, roomnights, revenues from every campaign |
|
15%
|
|
|
| Customer Segmentation: audit how well you are addressing your most important customer segments in 2008? |
|
12%
|
|
|
| Value vs. Price Equation: Focus on the value side of the Value vs. Price Equation |
|
10%
|
|
|
| Boost your hotel's product differentiation: vs. online agencies and competition |
|
12%
|
|
|
| Revamp the hotel's search marketing, email marketing, strategic linking campaigns |
|
15%
|
|
|
|
|
|
|
How useful are the online discussions for "learning" ?
5 May 2008
| not useful/ pas util |
|
4%
|
|
|
| useful/ util |
|
62%
|
|
|
| very useful/ tres util |
|
35%
|
|
|
|
|
|
