With the highly anticipated debut of Aloft Bogota Airport in Colombia this past December 10th, and Aloft San Jose, Costa Rica opening on February 1st 2012, Starwood Hotels & Resorts Worldwide, Inc. brings its sizzling “style at a steal” Aloft brand to Latin and Central America for the first time. Aloft’s South American premiere means the brand is now represented on four continents.

"We are thrilled to introduce The Luxury Collection brand to Australia with the signings of two renowned resorts," said Sean Hunt, Regional Vice President, Starwood Pacific Hotels & Resorts. "As we welcome Lilianfels and Echoes to The Luxury Collection's esteemed portfolio, we celebrate their distinctive character, indigenous charm and unparalleled service that allow guests to experience the scen...

"As W Hotels continues to transform into a global design powerhouse, we are committed to providing a platform for supporting and showcasing what's new and next in fashion to guests and locals alike at our hotels around the world," said Eva Ziegler, Global Brand Leader, W Hotels Worldwide and Le Méridien. "This season's forward-thinking group of emerging fashion talent is especially exciting, and ...

Today Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) and Host Hotels & Resorts (NYSE: HST) announced the launch of a $65 million renovation of the historic New York Helmsley Hotel which will fly the Westin flag following the extensive re-branding initiative. Debuting in 2012, the new hotel will join its sister property, Westin New York at Times Square in the prime location of midtown Manha...

With Your24™, a groundbreaking new benefit announced today, Starwood Hotels & Resorts Worldwide, Inc. will abolish set check-in and checkout times for select Starwood Preferred Guest elite members – and introduce 'round-the-clock' check-in at all Starwood hotels and resorts. "Your24 reflects very clearly that the preferences of our guests drive how we do business, and that's another reason why St...

Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) is raising the stakes in the hotel loyalty landscape to win greater share from the world's most prolific travelers, a powerful and growing group of global mega travelers. The company announced today new benefits that make its award winning loyalty program Starwood Preferred Guest (SPG) the richest elite program in the industry. The more SPG Me...

"We ended 2011 with a renewed sense of momentum in the North American deal environment and, as we enter 2012, we've got a close eye on several transactions which may lead to an increase in conversion opportunities," said Allison Reid, Senior Vice President of Managed Development for North America for Starwood.

From the American Lodging Investment Summit (ALIS) in Los Angeles, Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced that building on a year of record growth and deal activity in 2011 it plans to open an additional 80 new hotels in 2012, following last year's addition of 81 new hotels around the globe.

Outpacing the competition in India, Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced it will open nearly 20 additional hotels in this fast-growing market by 2015. With a legacy in India that dates back to 1973, Starwood currently operates 33 hotels in India and is the largest international hotel operator of four and five star hotels in India. In fact, since 2009, Starwood has...

Sheraton® Hotels & Resorts today announced the signing of the Sheraton Reserva do Paiva Hotel and Convention Center, a new project in Pernambuco state in the northeast region of Brazil. The Sheraton Reserva do Paiva is being developed by the Portuguese group Promovalor and the Brazilian group Odebrecht Realizações Imobiliárias and will be the first five star hotel in Reserva do Paiva, located app...