The travel and hospitality industry's leading professional association, the Hospitality Sales and Marketing Association International (HSMAI), has named its 2012 Americas Region Executive Committee and Board of Directors.

The final version of the American Hotel & Lodging Association (AH&LA) and STR Special Report "Distribution Channel Analysis: a Guide for Hotels", published by the Hospitality Sales & Marketing Association International (HSMAI) Foundation, has been released. The report discusses the effects of channel mix on profitability and what the industry can expect in the near term in the distribution landsc...

The Hospitality Sales and Marketing Association International (HSMAI) has announced the recipients of its annual Albert E. Koehl Award for advertising and marketing and the Winthrop W. Grice Award for public relations excellence. The recipients will be honored at HSMAI's annual Adrian Awards Gala on Feb. 27, 2012, at the New York Marriott Marquis.

The Hospitality Sales & Marketing Association International (HSMAI) announces its ninth annual list of the "Top 25 Most Extraordinary Minds in Sales and Marketing" as part of its annual Adrian Awards. The annual list recognizes the "best of the best" in the hospitality, travel and tourism industries. Recipients will be honored during a private ceremony, co-sponsored by Expedia Media Solutions, on...

A cadre of some of the brightest sales and marketing minds in the hotel industry recently gathered in Washington D.C. for a Chief Sales Officer (CSO) roundtable organized and hosted by the Hospitality Sales and Marketing Association International (HSMAI) and the HSMAI Foundation.

The Hospitality Sales and Marketing Association International (HSMAI) is proud to announce the 2011 Gold Adrian Award winners, representing this year's top advertising, public relations and digital marketing campaigns from across the hospitality industry.

In 2009, the Hospitality Sales and Marketing Association (HSMAI) embarked on an intensive review of all their branding and member services, including their long standing tradeshow, which was called “HSMAI’s Affordable Meetings®.” While the primary goal of Affordable Meetings was always to fuel sales for HSMAI members, HSMAI looked to turn conventional wisdom on its head and completely transform t...

The economy drones on, meetings budgets keep getting slashed, and planners face continuing pressure from stakeholders to prove value--of their meetings, events…and of themselves. Inside this business climate, industry trainers on ROI (return on investment) technique and its sub-topics--ROO (return on objectives) and ROE (return on experience)--warn planners there may be no more important skill se...

The Hospitality Sales and Marketing Association International (HSMAI) has released the dates of its HSMAI's MEET series for 2012, building on the highly successful debut of HSMAI's MEET National in September.

HSMAI and Vizergy White Paper, Written by Tim Peter. Hotel marketers face many challenges in using analytics. But most common among these may be knowing where to begin. While powerful tools like Google Analytics, Adobe Omniture SiteCatalyst and Webtrends exist to help marketers understand their marketing activities, many hotel marketers struggle with separating the wheat from the chaff and zeroin...