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Sabre Hospitality Solutions Blog
http://www.sabrehospitality.com/hotel-marketing-blog/index.php
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8 Tips on How to Set Up Your Hotel’s Facebook Timeline
On February 29th, Facebook released Timelines for Brand Pages, altering Brand Pages to look more like personal profiles with a scrapbook-type layout. The new Timeline layout does not go live until March 30th, but until then you can preview the new format to familiarize yourself with it and curate yourMonday, 19 March 2012
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Three top trends in Hospitality Marketing and Distribution to Consider When Planning for 2012
Today’s hotel marketing landscape is changing rapidly. The advent of new distribution channels has created more options to truly personalize a strategy to suit the needs of your property. With that in mind, it was no surprise when a recent survey of Sabre Hospitality customers revealed that understanding new distribution and marketing trends presented one of the top challenges to their business. ...Wednesday, 30 November 2011
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Give Thanks, Give Together
This Thursday we will close our headquarters and the various offices across the U.S. for Thanksgiving, an American tradition of celebrating the harvest and giving thanks. In the spirit of the holiday, we asked Jennifer Barkley (Jennifer.barkley@sabre.com), manager of global community involvement at Sabre Holdings, to guest blog this week about Sabre’s employee giving efforts. One of things I appr...Tuesday, 22 November 2011
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Hospitality Marketing, Social Media, and Distribution Weekly Round Up
We hear you: there is a lot of news out there and not a lot of time to get through it. Every Monday we bring you some of the previous week’s interesting articles on marketing, social media, hotel distribution and other hospitality topics that we found to be worth sharing. This article links to a few highlights from last week in theMonday, 21 November 2011
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What Hotel Marketers Should Consider When Using Google+ Business Pages
You may have read the announcements last week that Google finally launched their highly anticipated Business Platform for Google+. Google Business Pages allow businesses and brands to own a space on Google+ to connect and engage with consumers. While it can be exciting to have a new marketing channel and opportunity tap into, it is important that hoteliers consider the following before jumping ri...Wednesday, 16 November 2011
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Mistakes happen! Brand Loyalty built in part upon how hotels handle service failures
Last month, I was stuck in traffic on the way to a hospitality seminar just as the first news of Steve Jobs’ death was reaching the radio airwaves. The station invited listeners to call in with reactions to the news that Apple’s CEO and the icon who has been referred to as the greatest business leader of our time had just passed away. One of those stories continues to be stuck in myThursday, 10 November 2011
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Hotel Sustainability: Three Tips for Embracing Green
Leaders from various corners of the hospitality industry came together last week with a few of Cornell University students to participate in a Sustainability Roundtable at the Cornell Center for Hospitality Research. Our representative, Lina Serpil, sent us three of the top tips she gathered from the sessions to pass on to our hotel followers who are managing theirThursday, 3 November 2011
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How hotels can leverage OTA relationships without killing their pricing strategy
While browsing last week’s industry news I came across this trend report published by Rate Gain showing rate parity patterns observed for hotels in major European cities. It is surprising to see hotels not offering parity even with the vast tools and resources available to revenue managers today. This picture perhaps confirms that the economy is still in distress and hotels are turning to the onl...Thursday, 27 October 2011
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Hotels “Up” their Green Game
This month Sabre Holdings employees around the world are reaching into their communities and joining forces with their teams to raise company-matched funds for good causes. We have asked some of the leaders of Sabre’s Global Corporate Responsibility initiatives whether they would be willing to share some best practices for hotels who want to contribute to reducing their footprint, being involved ...Wednesday, 19 October 2011
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Are Group Deal Sites a Flash in the Pan? How Hoteliers Should Approach Flash Sales Advertising
If you are one of the 115 million subscribers of Groupon’s daily deals email, you expect that every morning when you awake you can grab your coffee and see what offers are available in your area. You may have also noticed the utter saturation in the marketplace with the amount of deal Websites that have sprung up in the last 2-3 years. A recent Wall Street Journal article, “Get ‘Em While They Las...Thursday, 13 October 2011
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