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Past Polls

Do you think the Merchant OTA Model can be transformed into a Commission Override Model?
23 March 2011
Yes NaN%
No NaN%
Not sure NaN%

Do you think the Merchant OTA Model can be transformed into a Commission Override Model?
23 March 2011
Yes 75%
No 13%
Not sure 13%

What Return-on-Investment (ROI) are you looking to achieve from your Internet marketing campaigns in 2011?
10 February 2011
0 - 5 times 50%
6 - 10 times 50%
11 - 15 times 0%
16 - 20 times 0%
21 times and above 0%

Do you expect your business results in 2011 to be:
25 January 2011
Up significantly vs. 2010 22%
Up slightly vs. 2010 58%
About the same as 2010 12%
Down slightly from 2010 6%
Down significantly from 2010 2%

in 2011, do you plan to invest in a Hotel Mobile App, or just in a Hotel Mobile Website?
20 December 2010
I will invest in a mobile app 30%
I will invest in a mobile website 40%
I will invest in both a mobile app and a mobile website 30%
I do not plan investing in either 0%

What Percentage of the 2011 Hotel Marketing Budget Should Hoteliers Allocate to Mobile Marketing?
19 October 2010
0% NaN%
5% NaN%
7.5% NaN%
10% NaN%
12.5% NaN%
15% NaN%
20% NaN%

What Percentage of the 2011 Hotel Marketing Budget Should Hoteliers Allocate to Mobile Marketing?
19 October 2010
0% 11%
5% 22%
7.5% 22%
10% 11%
12.5% 0%
15% 0%
20% 33%


10 September 2010
What Should Hoteliers Do to Stop the $5.4 Billion “Leakage”?
27 August 2010
Embrace the Direct Online Channel and shift market share from the OTAs to their own websites 89%
Work even closer with the OTAs and hope for the best 11%
Do nothing 0%

Which social media channel do you think is best for hotel marketing?
1 March 2010
Twitter 18%
Facebook 63%
LinkedIn 15%
Other 4%





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