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COLLIERS PKF HOSPITALITY RESEARCH - DOCUMENTS |
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 Hotel Horizons® Forecast Accuracy Assessment
Consistent with its stated mission of full disclosure, and to provide its clients and the industry at-large with periodic assessments of the accuracy of their forecasts, PKF Hospitality Research (PKF-HR) recently published a whitepaper that quantifies the accuracy of their proprietary Hotel Horizons® reports. The assessment compares forecast changes in hotel market performance measures and actual changes at two critical points during the recent economic cycle (2007 – 2009).
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 Hotel Operators Massage More Profits | by Robert Mandelbaum and Gabrielle Lerner
It is commonly understood that spas were once an afterthought for operators of hotels and resorts. Yet as living a healthy and better lifestyle has become one of the population’s top priorities, spas have grown in popularity and are viewed as essential elements to a hotel or resort’s success rather than being just a luxury.
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Hotel Marketing | An Investment In People | By Robert Mandelbaum And Steven Nicholas CHA
Given all the discussions of distribution channels, yield management, Internet booking sites, and alternative forms of media, it is tough to deny that advances in technology have heavily influenced hotel marketing. However, when analyzing the thousands of financial statements in PKF Consulting’s Trends in the Hotel Industry database, the majority of marketing dollars spent at the property level currently pay for labor related costs. In 2005, the salaries, wages, and benefits paid to sales department personnel accounted for 55.6 percent of total marketing department expenditures . For reference purposes, this ratio was 28.4 percent in 1980.
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 Confernce Centers Impact Of Institutional Ownership Evident | By David Arnold
Conference centers in the United States enjoyed a year of tremendous growth in revenues and profits in 2005. For the year, total revenue for these specialized lodging facilities increased 13.7 percent, while profits grew 39.2 percent. A healthy economy, combined with disciplined management, contributed to the strong performance of this segment. These observations come from an analysis of data collected in connection with the 2006 edition of Trends in the Conference Center Industry, published by PKF Consulting (PKF-C) in conjunction with the International Association of Conference Centers (IACC).
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Beating The Budget | by Robert Mandelbaum
When budgeting for 2005 in the fall of 2004, U.S. hotel managers had a keen understanding of the position of the lodging industry on the business cycle. Being the first year out of the recession, 2004 was a year of tremendous growth in occupancy, accompanied by modest gains in average room rates (ADR).
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 ALIS 2006 | U.S. Major Cities - Lodging Forecast | PKF Consulting Fact Sheet
PKF Consulting (PKFC) is an international firm of management consultants, industry specialists, and appraisers who provide a full range of services to the hospitality, real estate, and tourism industries. PKF Consulting, a U.S. corporation, is the parent company of the PKF Capital Markets Group, which offers real estate transaction and capital markets services, and PKF Hospitality Research, a hospitality-related market research firm.
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 Stability Returns To The Meetings Market | by Robert Mandelbaum
Like other businesses, the meetings industry operates over time on a cyclical basis. There are years of industry recession when the number of events and attendees decline. Conversely, there are years of recovery and expansion when both attendance and event counts rise.
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 Assessing the Accuracy of Recent Hotel Outlook Forecasts
Establishing reasonable expectations of future market behavior is fundamental to successful real estate investment and management. This is particularly true in the lodging industry where tenant leases (guest stays) typically average 2.5 nights and the range of rent (room rate) variation often exceeds 100 percent in any given week. These realities, combined with the specialized nature of hotels as a real property type, led PKF Hospitality Research (“PKF-HR”) and Torto Wheaton Research (“TWR”) in 2001 to develop the industry’s only long range econometric forecasts, focused at the local market level.
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