HITEC 2001 Education Sessions Preview: The Executive Briefing and the Sales and Marketing Briefing
The Executive Briefing is a pre-conference seminar for high-level senior management executives. These executives will receive information on key areas of hospitality technology that will include updates on: PMS, www distribution, POS, sales/catering, telecommunications, database marketing, and food and beverage costs. Sponsored by Hospitality Financial and Technology Professionals.
The education program is geared to minimize your time out of the office. You will see the big picture and learn what you need to know to ask the right questions and make the most informed decisions about matters that affect your operations. This briefing is specifically designed for senior executives whose job responsibilities and busy schedules prevent them from keeping pace with the latest hospitality technology developments. Participation is limited to non-technical, senior-level hospitality executives with titles such as president, owner, general manager, vice president and CFO. Due to the nature of the session, vendors are NOT allowed. Attendees from the hotel industry must be from properties with 100 rooms or more. Attendees from other segments of the hospitality industry must have annual food and beverage sales of $1.5 million or more.
The Sales & Marketing Briefing is a pre-conference seminar geared to sales and marketing professionals in hospitality organizations. The Sales & Marketing Briefing will inform participants of the latest in technology developments and industry trends that will affect the sales and marketing discipline in the next year. It is designed to capsulize sales and marketing technology developments, issues and opportunities for today's executive. Intended to minimize time out of the office, this briefing will give attendees the insights to strategically manage future sales, marketing and customer initiatives. Participation is limited to sales and marketing executives in the hospitality, travel and tourism industries who are not vendors or exhibitors in the hospitality industry. Attendees must have sales and marketing responsibilities and be from a corporate office or have multi-unit sales and marketing responsibilities.
Take a look at these session descriptions written by the speakers themselves!!!
Monday, June 25 1 p.m. to 5 p.m.
with Jon Inge, CHTP, President, Jon Inge & Associates
The impact of the Internet on the way both hotels and their guests do business has been both profound and heavily hyped. This session reviews the various uses of this versatile tool, in advertising, sales, reservations and operations, and discusses which aspects have real worth.
Monday, June 25
1p.m. to 5 p.m.
with Cindy Estis Green, Chairman, HSMAI Foundation Board of Trustees
The Hospitality Sales and Marketing Association International (HSMAI) developed a technology program to provide a focus on the specialized needs of sales and marketing executives. These sessions are not technical in nature, but rather directed toward the executives and managers for whom technology is a tool to help accomplish revenue goals for their hospitality business. Each session has one or two speakers who are experienced users of the technology they will discuss and have broad experience in both the use and development of the technology. The four sessions will conclude with a wrap-up and Q&A period.
The goal of each session is twofold. First they want to teach the participants what is being developed in these areas so they are aware of industry trends and the direction technology is taking. This will allow for marketing and sales planning to be done strategically and in the context of these changes. Second, the speakers would like to give participants more practical knowledge of the use of these technologies so they get the most out of the investment they have made (or plan to make) in these systems.