TRUST International Announces Swissôtel Hotels & Resorts As The First To Implement Its New Web-Based Data Analysis Tool, TRUSTView

TRUSTView offers hotels an online reporting tool based on the newest data warehousing technology offered by MicroStrategy, a leading worldwide provider of business intelligence software. The software has the ability to mine information from an extensive database, drilling down to specific fields. All data is compiled from the TRUST hotel system, which is connected with multiple global distribution systems.

Swissôtel intends to use the TRUSTView software to compile and analyze reservation data gathered from travel agencies and other booking sources, evaluate the success of marketing projects, and create detailed reports to examine and respond to trends in the marketplace.

"Our Global Sales Offices will use TRUSTView to drill-down into reservation data to retrieve production information, sorted by travel agency, and compile reports providing booking and revenue details for specific properties and regions," stated Keith Harrison, Manager, Central Reservations at Swissôtel. "Our marketing team will utilize the software to evaluate and fine tune promotions and gather lead-time statistics."

According to Michelle Woodley, Vice President, Electronic Distribution and Marketing for Swissôtel, "The Web-based TRUSTView software helps to quickly simplify many internal processes and offers them all in one solution. Our management decisions will be made much faster and with greater confidence."

Customized and focused market analysis can be compiled at any time. TRUSTView provides users with pre-formatted reports ranging from rate segments and booking sources to company reservations and travel agents, as well as guest reports in different time frames. Additional reports available through TRUSTView include office, rate and room production, denial reasons, and trend and client reports - each of them viewable from specific perspectives such as by booking source, region, travel agent, and guest name. All reports generated on the Internet can be downloaded in Excel format for use off-line at a later time.

"The information collected by companies is often an untapped resource for evaluating and improving the effectiveness of many initiatives. A company's ability to dedicate time and money to evaluate this information is often a barrier," stated Connie Rheams, President of TRUST in the Americas.

"TRUSTView offers an in-depth tool to cut costs associated with utilizing outside vendors to report on raw data and saves time by providing customized reports as needed."

Initially developed for hotel chains, the scalability of TRUSTView can also be adapted for the needs of individual hotels, corporate travel departments and other companies managing sales and reservation information in the hospitality industry.

TRUST International (www.trustinternational.com) is a member of the Bertelsmann Group, the international media giant. TRUST develops and implements a state-of-the-art central reservation system, providing tailor-made, real-time reservations and global distribution solutions for the hospitality industry. TRUST services provide real-time solutions that seamlessly connect hotels and bookers worldwide, including private label telephone lines, connectivity to all Airline Reservations Systems and to various websites and Internet platforms. TRUST maintains three offices worldwide including the Headquarters in Frankfurt, the Americas office in Orlando, Florida, and a reservations center in Singapore. Among TRUST's clients are some 1,300 hotels at 685 destinations in 95 countries such as SRS-WORLDHOTELS, Four Seasons Hotels & Resorts, Steigenberger Hotels & Resorts, Pan Pacific Hotels & Resorts, Kempinski Hotels & Resorts, Dorint Hotels & Resorts, Mövenpick Hotels & Resorts, Mandarin Oriental Hotel Group, Preferred Hotels & Resorts, Swissôtel Hotels & Resorts, Oberoi Hotels, Astron Hotels, and Small Luxury Hotels of the World.

Swissôtel Hotels & Resorts currently operates or markets 22 hotels in North America, Latin America, Europe, Asia and the Middle East. Contact Swissôtel Hotels & Resorts at 405 Park Avenue, New York, NY 10022-4405; telephone 212-317-3900 or visit the Web site at www.swissotel.com.