Hard Rock Hotels Chooses Trust International As Central Reservations Provider - Reservations Technology Provider Expands Presence Across Multiple Hotel Markets

TRUST will also act on a consultancy basis to guide Hard Rock Hotels in consolidating all of its reservations under a single DJ chain code in all major global distribution systems to support additional growth. Additional hotels under construction include Chicago, Illinois; Hollywood, Florida and Tampa, Florida. Future locations under consideration for Hard Rock Hotels include destinations such as New York, Los Angeles, Miami, San Francisco, New Orleans, Atlantic City, Puerto Rico and Waikiki.

"The addition of Hard Rock Hotels to TRUST's client portfolio is an important move for our company into the boutique-range hotel market with high brand recognition. We are applying our experience in technology development across multiple hotel markets. More upmarket and niche hotels are looking to TRUST to collaborate with them on a consultancy basis to help build and support their technology infrastructure," stated Connie Rheams, President of TRUST in the Americas.

"Hard Rock Hotels selected TRUST for the global reach of its distribution network. Our hotels are currently located in Asia and North America and we are looking at opportunities to expand into Europe. We will fully utilize the large customer database behind our Hard Rock Cafes to cross-market our hotel brand. There are distinct marketing plans in place to integrate the success of one brand into the other. TRUST's database management and reporting tool, TRUST View, will provide us with the capability to do so," said Jim Biggar, Senior Director of Hard Rock Hotels and Resorts.

The contract is effective as of immediately and covers future expansions of the Hard Rock brand worldwide.

About TRUST International

TRUST International (www.trustinternational.com) is a member of the Bertelsmann Group, the most international media corporation. TRUST develops and implements a state-of-the-art central reservation system, providing tailor-made, real-time reservations and global distribution solutions for the hospitality industry. TRUST services provide real-time solutions that seamlessly connect hotels and bookers worldwide, including private label telephone lines, connectivity to all Global Distribution Systems (GDS) and various Web sites and Internet platforms, and three Global Call Centers serving 36 countries in 15 languages. TRUST maintains three offices worldwide including the Headquarters in Frankfurt, Germany, the Americas office in Orlando, Florida, and an Asia Pacific communication center in Singapore. Among TRUST's clients are some 1,300 hotels at 685 destinations in 95 countries such as Astron Hotels & Resorts, Dorint Hotels & Resorts, Four Seasons Hotels & Resorts, Kempinski Hotels & Resorts, Mandarin Oriental Hotel Group, Mövenpick Hotels & Resorts, Oberoi Hotels & Resorts, Pan Pacific Hotels & Resorts, Small Luxury Hotels of the World, SRS-WORLDHOTELS, Steigenberger Hotels & Resorts, and Swissôtel Hotels & Resorts.

About Hard Rock Hotels

Hard Rock Hotels are four-star urban hotels/resorts and casinos in the most sought after tourist destinations. Each offers guests a sensorial entertainment experience that celebrates music, good food and contemporary design. Hard Rock Hotels and Casinos are boutique hotels that provide energetic and stylish guestrooms distinguished by contemporary interior designs that reflect a rock attitude. The resorts place a strong emphasis on the pool and pool bar, and are renowned for innovative cuisine and upscale dining. Hard Rock Hotels feature high-energy restaurants and bars and are conveniently situated within close proximity to entertainment districts. Hard Rock Cafe International, Inc. has licensed rights to four full-service hotels- Las Vegas, Orlando, Bali and Pattaya (Thailand). Future locations include such destinations as New York, Los Angeles, Chicago, Miami, San Francisco, New Orleans, Cancun, Atlantic City, Biloxi and Waikiki. For more information on Hard Rock Cafe, visit www.hardrock.com or your local Hard Rock Cafe location. Hard Rock Cafe, one of the most globally recognized music, entertainment and dining brands, has a network of more than 100 signature Hard Rock Cafes in 40 countries and a music memorabilia collection valued at nearly $32 million. Hard Rock Cafe International, Inc. is a wholly owned subsidiary of London-based The Rank Group Plc RANKY.