"That Viata is offering web-based travel distribution solutions is nothing new," according to JW Ellsworth, President and CEO of Viata. "Our new suite of products, though, enables us to use our proven technology to fulfill the range of diverse needs in the travel industry."

The new products range from offering suppliers and resellers with an established online booking system the option of real-time connectivity for increased automation and efficiency, to offering a complete package for those seeking a ground up solution and requiring an ASP version central reservation system (CRS) with an online booking engine and real-time connectivity.

The products, from least to most comprehensive, are:

EzConnect - a practical, integrated solution for those who would like to maintain daily use of their legacy CRS and Property Management Software (PMS), but who also want the greater efficiencies of real-time connections

EzBook - an exciting booking engine for those who already have an existing CRS, but require an industry-specialized website that enables them to manage and distribute their inventory in real-time

EzRez Complete - a smart replacement to an existing CRS for independent or small to mid-size resellers and suppliers with no existing online booking capability, and that seek the efficiencies of managing and distributing their inventory in real-time

EzBook and EzRez Complete also include a multitude of back-end reporting functions, in such areas as marketing, accounting and yield management.

Viata Software is a Hawaii-based independent application service provider specializing in distribution solutions for travel suppliers and resellers. Viata's suite of products and services allows every segment of the travel industry to effectively manage their inventory and relationships, automate processes, and complete reservations in real-time. Clients include Outrigger Hotels & Resorts, Ramada Inn Union Square in San Francisco, Hawaiian VIP Tours, Pleasant Island Holidays, Hawaiian Vacations, and Creative Holidays. More information, including a demo of the front-end software, is available at www.viata.com.