TRUST International Successfully Implements Boutique Hotel Group For Distribution Services
TRUST GDS, TRUST Web and TRUST Content to Enhance Boutique Hotel Group's Reservation Services
ORLANDO, FL -- TRUST International (TRUST), a subsidiary of Cendant Corporation
TRUST's real-time technology will seamlessly connect BHG to over 500,000 travel agencies worldwide via automated, direct interfaces to all major Global Distribution Systems. BHG is also implementing TRUST Web, an Internet distribution product that easily connects the company to third party Internet hotel booking engines. To easily manage specific property information such as on-site facilities, reservation policies and other data, BHG will use TRUST Content, a management tool that enables hoteliers to provide their individual features through a single point of data entry, which then is distributed to multiple booking channels via the GDS. The products and services will significantly enhance BHG's overall reservations services.
"We are pleased that Boutique Hotel Group has chosen TRUST as its exclusive distribution partner," said Connie Rheams, president of TRUST in the Americas. "TRUST is playing an integral part in launching BHG's private label GDS code. In preparation of the launch, an extensive GDS marketing plan was prepared and executed jointly by the two entities."
With the signing of Boutique Hotel Group, six New York City member hotels will implement the products including The Roger Williams, Hotel Wales, The Franklin, The Mansfield, The Shoreham and the new Hotel 41 at Times Square.
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Founded in 1999 and headquartered in New York, BHG specializes in intimate hotels that are uniquely designed, dedicated to details and focused on highly personalized service, all at a value to the customer. In the tradition of fine European boutique hotels, they are guest-centric, situated in prime locations and are frequented by locals, in addition to business and leisure travelers. BHG properties offer many complimentary guest services and upgraded amenities including: A signature welcome drink on arrival, quality Belgian bed linen, down duvet comforters and pillows, AVEDA or Essential Oil Products bath amenities, bottled spring water, in-room video movies and 24-hour coffee, cappuccino and tea service. For more information and reservations visit,