MIAMI, FL--Occidental-Allegro Hotels & Resorts launches a new brand identity for its portfolio of properties. The new designations mark the successful marriage of Occidental Hotels well-established hotel management experience, and Allegro Resorts innovative all-inclusive concept. The resorts' new identities combine the best of both companies' philosophies to create the ultimate service-oriented product that will ensure the best vacation experience. The new categories of leisure resorts are:

• Royal: A new breed of luxury all-inclusive resorts, where attention to detail and dedication to personalized service is the hallmark. The focus is on added values, the best in haute cuisine, finest beauty treatments and state of the art meetings facilities. Properties: Occidental Royal Hideaway Playacar (formerly Royal Hideaway Resort & Spa).
• Grand:Infinite choices define this product line. From quaint and intimate restaurants to an indulgence of international buffets; activities cater to large groups or just for a couple. At Grand resorts, guest can enjoy spectacular nighttime entertainment or the serenity of a starry night. Grand is a concept with something for everyone. Properties: Occidental Grand Aruba (formerly Allegro Resort & Casino Aruba), Occidental Grand Nuevo Vallarta (formerly Allegro Resort Nuevo Vallarta), Occidental Grand Punta Cana (formerly Occidental Flamenco Bavaro), Occidental Grand Flamenco Puerto Plata (formerly Occidental Flamenco Beach), Occidental Grand Pineapple Beach (formerly Allegro Resort Pineapple Beach).
• Allegro:These resorts focus on fun; a vacation at Allegro Resorts leaves no room for boredom. The hotels boast an abundance of leisure activities and evening entertainment, all served up by attentive staff in a beautiful tropical setting that makes any vacation unforgettable.

"Client satisfaction is our reason for being. Our mission is to facilitate hospitality products and services that exceed our clients' expectations and fulfill their wide variety of needs, which is what the new identity of our properties aims to fulfill," said Jorn Kaae, Senior Vice President Sales and Marketing for North America. He adds, "The new brand identity will also strengthen our brand positioning and the implementation of our expansion plan." Occidental-Allegro expansion plans include the Flamenco project that includes five new all-inclusive resorts with a total of 5,000 rooms. Among them, Occidental Grand Flamenco Xcaret in Mexico opened July 1, and Occidental Grand Cozumel is slated to open in October.

Occidental-Allegro Hotels & Resorts, the world's largest all-inclusive resort company and the largest hotel chain in the Caribbean, currently operates more than 80 city hotels and beach resort properties located in diverse and exciting locations such as Spain, Portugal, the Dominican Republic, Mexico, Costa Rica, Jamaica, St. Kitts, Aruba, Antigua, Tunisia, and Morocco. For more information, please call (800) 858-2258 in the U.S. and Canada, 52-5-208-1223 in Mexico, 34-91-395-900 in Spain, and 49-6172-67870 in Europe. Visit Allegro Resorts on the Internet at [www.allegroresorts.com] or Occidental Hotels & Resorts at [www.occidental-hoteles.com]