OpenTable.com Seats its Millionth Diner - Online Restaurant Reservations Take Off, Fueling Triple-Digit Growth for OpenTable.com
SAN FRANCISCO--OpenTable, Inc. (
OpenTable's millionth diner follows a year of triple-digit growth in registered membership and monthly diners seated through the service. During the twelve-month period from August 2001 to August 2002, the number of
"People are flocking online to book restaurant reservations," said Thomas Layton, CEO of OpenTable, Inc. "This is like online ticketing and travel -- once people experience the ease and convenience of free online restaurant reservations, they become addicted. It is a powerful trend."
The growth in online restaurant reservations is fueling revenue growth for restaurants on the OpenTable network. In the company's home market of San Francisco, OpenTable partner restaurants received an average of more than 270 seated diners during August 2002 from reservations made through
"The majority of our diners value convenience along with great food. They enjoy trying new restaurants and often use OpenTable to identify a range of dining choices that meet their criteria. As a result, OpenTable restaurants are reaping the revenue benefits of participating in our network," said Layton.
OpenTable Rewards its Millionth Diner
OpenTable's one millionth seated diner was Jane Pon of San Francisco, who made the online reservation at Bacar for her birthday. To celebrate,
Jane began using
About OpenTable, Inc.
OpenTable is revolutionizing the world of fine-dining reservations by providing high technology to restaurants and free, instant online reservations to consumers. The company provides restaurants with incremental reservations, advanced marketing capabilities, and operational efficiency by providing a computerized reservation system that replaces the traditional pen-and-paper reservation book. All reservations -- whether from the Internet or the telephone -- are entered into the OpenTable System. The resulting customer database allows the restaurant to understand and segment its guests and conduct marketing programs based on guest preferences and dining histories.
Diners can go to