Yet another big win in Asia: Optims equips "The Shilla Seoul" with Revenue Management System

Mr Kim Yunjin, RMS Manager at The Shilla Seoul, explains, "We were looking for a solution that is not only easy to understand but also easy to use - and still offers very detailed information like accurate market segment forecast functionality for instance - as basis for strategic processes. Optims is a software tool that helps us maximise revenue across all our distribution channels, recommending profitable pricing and marketing strategies".

Optims' flexibility and ability to connect to all brand-name Property Management System (PMS) suppliers, was another important issue for The Shilla Seoul as Mr Yunjin reports, "Optims.RMS easily connects with our Front End solution HIS. That means we have history migration and thus save valuable working time."

Why Revenue Management? - Oliver Winzer, Managing Director of Hogatex-Optims Asia, explains, "Profit margins in the hospitality industry are small. And you can only sell a room night once. Plus: A room that is not sold at the end of the day, is not sold! It's lost business! It's as simple as that. And that's why we consider professional revenue management mandatory for hotels - at least for those that think about doing successful business - successful in terms of focussing on growing market share and increasing profitability."

Optims.RMS uses historical data in order to set up the right price. The overall goal is to help hotels to sell the right product (i. e. hotel room, package, special service) to the right customer at the right time and for the right price. Optims.RMS checks the demand by analysing the past and then forecasting the future. Thus hotel achieve the best available revenue and maximise their profits - usually by at least 4 to 8%.

Revenue Management movement in Asia to come! - "The Shilla Seoul once again proves that we are right on our way of conquering the Asian market," says Oliver Winzer. And Mr Seok j Yoon, Marketing & Sales Asst. Manager, Abroad Solution of HIST, adds, "Hotel managers here have just started looking into revenue management. They are open-minded and seriously interested in new technology to further increase revenue. So we are looking forward to the 'revenue management-movement' to come."

About The Shilla Seoul … - The Shilla Seoul is a world-famous hotel, an affiliated company of Samsung Group with 30 years of history. The Shilla first opened its doors to public in 1973. In 1988 The Shilla served as VIP hotel for the Olympic Games, in 2000 for ASEM and in 2002 for the Worldcup. The Shilla Seoul was awarded best hotel in Korea by Conde Nast Traveler, Asian Week, Business Traveler, Euromoney and Asia Business, just to name but a few. For its state-of-the-art facilities, personalized impeccable services and superb cuisine, The Shilla Seoul is preferred by high-class business and leisure travelers. As a host of numerous international events, it is esteemed all over the world and now considered the most luxurious hotel in Korea.

About Optims ... - Optims develops and implements information technology solutions best suited to optimise management methods and revenues. For the past decade, Optims has been serving the hospitality, tourism, catering, transport and travel industries with three complementary technologies. These include property management systems (PMS), independent yield management solutions known as revenue management systems, and central reservation systems (CRS). Among Optims' prestigious clients are Novotel Ambassador Seoul, White Swan Hotel, Oberoi India, Protea Hotels, Peninsula Hotel, Dorint, Nordic Hotel, Thistle, Radisson SAS and Savoy Group. Optims issued its initial public offering (IPO) on the Nouveau Marché in the Paris stock exchange in June 2000 (SICOVAM code: 7652).