Optims announces the rollout of Rate Tiger for Thistle Hotels plc

Rate Tiger is a hotel market intelligence tool, developed by eRevmax and is distributed worldwide by Optims.

Simply put, Rate Tiger gets your competitive sets pricing information from various sources on the web. Unlike other rate analysis tools, Rate Tiger is developed to interrogate your competitor's e-distribution channels to give you Real Time bookable rate availability. Whether it is GDS, CRS or web only business sources, Rate Tiger captures the data and presents the data in a clear and meaningful format.

Rate Tiger is the only known tool available today, which offers a combination of daily competitive pricing reports up to 90 days out as well as an online, real time, ad-hoc analysis of your competitor's bookable rates. You can choose from receiving emails on a daily basis containing a number of key reports that help you monitor your positioning in your chosen e-business sources. Or go online and in a few clicks, obtain a custom real-time report for any date in the future.

"We reviewed two competitive systems over a trial period of a month and Rate Tiger came out on top, it is so easy to use and the information is presented in a very readable format on the screen", said Kay Ryan, Director of Revenue Management, Thistle Hotels plc. She added "The speed that Rate Tiger obtains and presents the information is incredible, it will save the revenue managers hours every week".

"We are delighted that Thistle chose to go with Rate Tiger as it compliments the Optims Revenue Management Systems already installed in 24 Thistle hotels", said Steve Madden, Managing Director Optims UK Ltd. He added "Any hotel that wants to obtain up to date benchmarking information on competitors rates needs to use Rate Tiger and Thistle have certainly embraced the use of this modern technology".

About Optims ... - Optims develops and implements information technology solutions best suited to optimise management methods and revenues. For the past decade, Optims has been serving the hospitality, tourism, catering, transport and travel industries with three complementary technologies. These include property management systems (PMS), independent yield management solutions known as revenue management systems, and central reservation systems (CRS). Among Optims' prestigious clients are Novotel Ambassador Seoul, White Swan Hotel, Oberoi India, Protea Hotels, Peninsula Hotel, Dorint, Nordic Hotel, Thistle, Radisson SAS and Savoy Group. Optims issued its initial public offering (IPO) on the Nouveau Marché in the Paris stock exchange in June 2000 (SICOVAM code: 7652).

About Thistle Hotels : - Thistle Hotels is one of the UK's leading hotel companies with 56 properties, with just under 11,000 bedrooms, in key city centre and countryside locations. The group is the largest hotel operator in London, with 22 hotels in prime locations throughout the capital. Website: www.thistlehotels.com.

Optims UK Ltd:
Steve Madden/Bruno des Fontaines
3000 Hillswood Drive
Hillswood Business Park
Chertsey
Surrey KT16 0RS
United Kingdom.
Tel: 00 44 01932 796990
Fax: 00 44 01932 796991
E-mail: [email protected] / [email protected]

Thistle Hotels Plc :
Jonathan Sloan
Press Relations Manager
Capital House
25 Chapel Street
London NW1 5JJ
Tel: 0207 895 2000
E-mail: [email protected]