Optims installs Revenue Management Systems in 14 new Hotels in the United States

Optims S.A. (Evry, France), the European leader in Revenue Management Systems (RMS) and IT enabling solutions dedicated to the hospitality, tourism and transport industries has recently signed 14 new contracts for Optims RMS in the United States, bringing the total of installations currently under way in the USA to 16. Amongst the contracts, Magnolia Hotels owned by Steve Holtze Hotels have signed for a multi-hotel City.Optims installation for their hotels based in Denver, Dallas and Houston.

"So far, this has been an excellent year for us" explains Bruno des Fontaines, VP Sales and Marketing Optims RMS. "despite the slowdown in the Travel and Tourism sector, our customers still benefit from our leading edge Revenue Management Systems, this is proven by the numerous signatures we have already signed in 2003 ".

Jeff Parker, MIS Director for Steve Holtze Hotels quotes, "My job is to use technology to transform Magnolia Hotels into one of the leading Hotel groups in the USA, so we have to be critical of all new software investments. The selection process and decision criteria for all IT investments are focused on generating the greatest return while balancing the best possible solution." In summary he states "We reviewed several of the major RMS systems in detail, and a combination of the multiple hotel consolidation functionality, leading edge technical capabilities and experience of Optims all helped in making our decision for Optims RMS".

Optims now has over 6,000 customers in 55 countries with 20 offices and partners around the world. With over 500 Revenue Managenent Systems installed, Optims is also the leading RMS supllier.

About OPTIMS - Optims (www.optims.com) develops and implements Information Technology solutions dedicated to optimising management methods and revenues. For the past decade, Optims has been serving the Hospitality, Tourism, Catering, Transport and Travel industries with three complementary technologies. These include Property Management Systems (PMS) ; Yield Management Solutions known as Revenue Management Systems ; and Central Reservation Systems (CRS). Optims is now the leading European developer of IT solutions for the Hospitality market. The Company has over 3,500 customers in more than 55 countries. Among Optims' prestigious clients are Accor, Le Meridien, Thistle, Boscolo, Fram, Nouvelles Frontieres, Radisson SAS and Savoy Group. Optims issued its Initial Public Offering (IPO) on the Nouveau Marché in the Paris Stock Exchange in June 2000 (SICOVAM code: 7652).

Steve Holze Hotels - Steve Holze Hotels represent an unique niche that is both Urban and Stylish. Steve Holtze Hotels have distinctive full-sized and fully equipped suites and hotel rooms. Included for all room categories are many first class amenities such as an on-site athletic facility, lounge and meeting room areas, a lavish complimentary breakfast bar, and an afternoon Executive Club reception featuring hot hors d'oeuvres and cocktails. For more information visit