CHICAGO, IL | Meandaur Inc., a full-service digital marketing consultancy specializing in search marketing, announced today it was selected by Choice Hotels Region 12 Marketing Co-Op, a franchisee group of approximately 300 Choice Brand hotels in the states of Arizona, California and Nevada to provide a comprehensive online marketing solution for the Co-Op membership.

Meandaur has already begun creating the program which will leverage several micro sites to promote the properties within the Regional Marketing Co-Op. These sites will consist of a “Go West” portal, which will provide detailed information about the events and destinations within the three state areas, and will serve as the primary marketing vehicle. Other sites will promote the hotels which are pet-friendly, cater to groups and meetings or are particularly well suited for families. The campaign will leverage search engine optimization, paid search campaigns, XML Trusted Feeds through the Overture SiteMatch Exchange program among other tactics to drive reservations.

“We chose Meandaur because of their long history of success within the travel vertical and because of the results oriented approach” said John Wang, Chairman of the e-Commerce Committee for the Choice Region 12 Marketing Co-Op.

Meandaur currently provides interactive marketing services to clients Great Expectations Dating Centers, Wyndham Hotels, Omni Hotels, LA Weight Loss Centers, and PriceWaterhouse Coopers. The full-service agency also provides search engine optimization services to more than 50 clients including IN-SINK-ERATOR, eScore Education, PK Ware and Bridgestone Firestone.