Park Plaza Hotels Europe install City.Optims Revenue Management solution
Optims S.A and SP Networks BV (Netherlands), the Benelux distributor of Optims RMS, are pleased to announce the commencement of 4 pilot installations at Park Plaza Hotels. These include two hotels in London in the United Kingdom and two in the Netherlands, including their well-known property - the Victoria Hotel Amsterdam.
“We are pleased to start implementing the Optims RMS tool in a selection of our hotels and we are confident that this tool will enhance our hotel performances even further.” Said Robert Henke, Senior Marketing Manager, Park Plaza Hotels Europe.
There are several factors that distinguish Optims RMS from its competition including its integration capability, the real multi-property solution City Optims offers, the extensive and detailed streams of information the system can generate (around 1000 reports), and last but not least, the quality of the personnel and services within the Optims / SP Networks offering. These advantages were cited by Park Plaza Hotels Europe as the features that placed Optims RMS in a different league altogether. The ease of which it integrates to a variety of PMS systems only reinforced the Optims RMS selection as the yield management system for the group.
Veronique van der Roer, Director of SP Networks BV stated: “We deem the inclusion of such an established and renowned hospitality brand as Park Plaza Hotels & Resorts into our portfolio of clients a landmark event, especially because the decision for Optims RMS was made after a thorough filtering process involving comparisons with competing products, demos and detailed discussions - all of which spanned a period of close to two years. Needless to say, we at SP Networks will strive to provide only the best of service, support and cooperation towards the successful implementation of Optims RMS in the majority of Park Plaza Hotels in Europe as well as in the group’s art’otels.”
Bruno des Fontaines, Vice President in charge of the RMS Division, stated: “ We are again very proud with this new signings. Park Plaza made a long and detailed study prior to this decision and as a result Optims was choosen. The new version installed in many hotels worldwide proves we can now cater for all kinds of requests and needs relating to Revenue Management Solutions. The recent signings in Asia, UK, Italy, Germany, France, US, Holland and Belgium also shows that Optims Yield Solutions really are deployed worldwide.”
Park Plaza Hotels Europe is one of the most dynamic hospitality companies in the industry today. The company is the sole master franchisor in Europe, Middle East & Africa for Carlson’s four-star Park Plaza Hotels & Resorts brand and it also operates the art’otel brand. The company has 27 hotels open and under development in 10 countries under the four-star Park Plaza Hotels & Resorts and art'otel brands. The Park Plaza Hotels & Resorts portfolio currently
offers guest over 50 key locations worldwide.
SP Networks BV was established in 2001 in the Netherlands with a primary focus on the areas of Yield Management solutions and Network Security and Integrity for all scales of organization. Since the company’s inception, SP Networks has become a dynamic distribution limb in the Benelux region for the Optims RMS range of products. With its critical involvement in the signings of several high-profile chain deals (including Park Plaza Hotels Europe, Eden Group BV, Golden Tulip Worldwide), SP Networks has already established itself as an integral corporate element within the Benelux in the field of automated Revenue Management solutions for the hospitality sector.
Optims develops and implements Information Technology solutions dedicated to optimising management methods and revenues. Optims has been serving the Hospitality, Tourism, Catering, Transport and Travel Industries through three complementary technologies. These include Property Management Systems (PMS), Yield Management Solutions known as Revenue Management Systems (RMS) and Central Reservation Systems (CRS). Optims is the leading European developer of IT solutions for the Hospitality market. The Company has over 6,500 customers in more than 70 countries. Among Optims’ prestigious clientele are Accor, Meridien, Envergure, Châteaux & Hôtels de France, Fram, Thistle, Boscolo, Nouvelles Frontières, Radisson, Savoy Group... Amadeus, one of the worlds leading global distribution system (GDS), holds a 30% shareholding in Optims.
Optims issued its Initial Public Offering (IPO) on the Nouveau Marché in the Paris Stock Exchange in June 2000 (SICOVAM code: 7652).