Proceed Interactive Launches Choice Hotels “Go West” Regional Marketing Web Site
CHICAGO, IL | Proceed Interactive, a pioneer in the development, execution and analysis of results-driven Internet marketing campaigns, is pleased to announce the launch of the Choice Hotels Region 12 Co-op “Go West” Web site []. The Region 12 Marketing Co-op is a group of franchisees that own and operate approximately 300 Choice brand hotels in the Western states of Arizona, California and Nevada.
CHICAGO, IL | Proceed Interactive, a pioneer in the development, execution and analysis of results-driven Internet marketing campaigns, is pleased to announce the launch of the Choice Hotels Region 12 Co-op “Go West” Web site [
The marketing campaign that accompanies the site launch leverages search engine optimization, paid search campaigns, and XML Trusted Feeds through the Yahoo! / Overture SiteMatch program among other tactics to drive reservations. The paid search campaigns running on Google and Overture were launched with nearly 30,000 keywords.
Proceed Interactive developed a strategy that would promote the properties within the Regional Marketing Co-op. From this strategy, Proceed’s team began the development of a “Go West” marketing site, which provides detailed information about the events and destinations within the three state areas and will serve as the primary marketing vehicle. Further, this site promotes the hotels that are pet-friendly, cater to groups and meetings or are particularly well suited for families.
“Proceed Interactive created an end-to-end solution that helps our Co-op Membership capture more online bookings. The properties in our Regional Co-op are primarily drive market hotels that rely on visitors to local attractions. The strategy devised and implemented by Proceed helps us to capture those visitors,” said John Wang, chairman of the e-Commerce Committee for the Choice Region 12 Marketing Co-op.