Le Royal Hotel Management Company SA, signs up all its hotels with Optims Revenue Management Solutions

Optims the leading supplier of Revenue Management Systems (RMS) and IT enabling solutions dedicated to the hospitality, tourism and transport industries is pleased to announce that Le Royal Hotels has signed a contract for the installation of City.Optims, a Revenue Management System (RMS). Le Royal Hotels is a five-star luxury brand with hotels in Luxembourg, Amman, Beirut, Hammamet and Tangiers and the majority of its hotels are members of The Leading Hotels of the World. Based on the experience of previous customers, City.Optims can be expected to increase revenue by up to 8%.

City.Optims optimises multiple revenue streams and provides detailed analysis of a varied business mix. It will centralize and consolidate critical data to analyse, forecast and optimise, enabling the management to make informed decisions to increase their revenue per available room (RevPAR). City.Optims will be installed as an ASP solution, giving each hotel access to its data, while the head office receives an overall view allowing it to optimise the global chain and supervise all hotels.

Robert Fadel, Chief Operating Officer of Le Royal Hotels comments: “During our long evaluation process, we looked for a combination of criteria which we felt were important for the right choice of a revenue management partner. With Optims we found a company with the right combination of good product, flexibility, a capability to deliver, an exciting future and extensive experience in implementing revenue management techniques into the same high standard of hotels as Le Royal.”

Bruno des Fontaines, Vice President Optims RMS adds: ”The selection of Optims by Le Royal proves that many factors should be considered when choosing the right partner for a revenue management project. Our experience and capability to deliver was a key factor for Mr Fadel and his team and I am delighted to add yet more of the world’s best hotels to our growing user base.”

The Optims Group now has over 6,500 customers in 70 countries with 20 offices and partners around the world. With over 800 Revenue Managenent Systems (RMS) installed, Optims is also the leading RMS suplier.

About Le Royal Hotels | Le Royal Hotels owns and operates its hotels and will soon be offering its hotel management services to potential owners and investors. This strategy is consistent with the group’s expansion plans and its vision to be the best luxury operator in each market where it operates. Le Royal is currently strengthening its image, distribution, marketing alliances and service standards in building brand equity. The group’s policy is to further invest in the hospitality market where there are good opportunities. The group aims to have 15 hotels by 2010.

About Optims | Optims develops and implements IT solutions dedicated to optimising management methods and revenues. Optims serves the Hospitality, Tourism, Catering, Transport and Travel Industries through three complementary technologies: Property Management Systems (PMS), Yield Management Solutions – known as Revenue Management Systems (RMS) – and Central Reservation Systems (CRS). Optims is the leading European developer of IT solutions for the Hospitality market. The Company has over 6,500 customers in more than 70 countries. Optims is now part of Amadeus, a global leader in technology and distribution solutions for the travel and tourism industry.