An exciting collection of leading speakers from all walks of the industry will highlight the latest developments in Information Technologies and their influence on customer relationship and the business models of tourist organisations, hotels or tour operators.
Richard Zwicky is CEO of Metamend Software, a Canada based firm whose Search Engine Optimization software is recognized as the world leader in its field. He will talk about “Search Engine Marketing”. Presentations on the Costs of New Distribution Channels, Enhancing the Guest Experience or Innovative Packaging Strategies will give the delegates an insight into new market places and marketing strategies.
The Business Innovation Track of ENTER 2006 will see speakers from Yahoo, Expedia, Eyefortravel, Travelmole, IBM, the Accor hotelgroup or the Mandarin Oriental Hotel Group as well as representatives from Destination Management Organisations who will give an insight into the best practise examples of their online strategies: International benchmarking projects from Lapland to Egypt, from Scotland to Moscow will be presented as well as the New European portal – a co-ordinated online strategy of European destinations.
Complementing the highly focused plenary programme is the Research programme, a unique feature of the ENTER conferences. This attracts leading tourism researchers from universities worldwide and will be chaired by Martin Hitz from the University of Klagenfurt/Austria. The research papers address issues like Guides & Information Systems, Website Evaluation and Design, Behaviour Analysis or Customisation. The full programme as well as all conference details can be found on the website www.ifitt.org/enter.
The internationally renowned Ecole hôtelière de Lausanne, the oldest hotel school in the world, and the only institution of its kind in Europe to be accredited as an Institution of Higher Education by the New England Association of Schools and Colleges (NEASC), USA, will be the host of ENTER 2006.
Further information on ENTER 2006 is available from the IFITT Secretariat, Tel. +43 512 393989, ifitt@ifitt.org or see www.ifitt.org/enter/
