CONFERENCE ANNOUNCEMENT & CALL FOR PAPERS
The Ecole hôtelière de Lausanne (EHL), the world's first school of hospitality management founded in 1893, is proud to host the first "Hospitality and Leisure: Business Advances and Applied Research" conference.
Dr. Thouraya Gherissi Labben, head of Lausanne Hospitality Research, EHL's applied research division, in partnership with Dr. Joseph Chen, professor from the Department of Recreation, Park, and Tourism Studies at Indiana University in Bloomington (USA), have collaborated to develop this unique conference which will bring together hospitality academics and industry professionals creating a community of mutual learning.
CONFERENCE CONCEPT: The Hospitality and Leisure conference has been designed to concentrate on original content with a unique structure focusing on the following characteristics:
- Learning experience for both academia and professionals
- Presentations exclusively focused on applied outcomes/research
- Bridging the gap between academia and industry
- Reflections oriented towards concrete actions
- Human-scale event facilitating close networking opportunities
CONFERENCE THEMES: Papers and presentations related to any of the following subjects would be highly appropriate.
Applied Research / Business Advances in Human Resources
- Flexibility integration, management and impacts
- Influencing factors in labour turnover and management models of labour turnover
- Values, cultural fit and its impact
- Recruitment / e-recruitment processes and their effectiveness
- Motivation, promotion & incentives and employee retention
- Employee personal development and continuous education
Applied Research / Business Advances in Marketing and IT
- Efficiency and effectiveness of the new information and communication technologies integrated to the marketing process
- Issues of online and offline marketing tools optimisation
- Issues of brand recognition in e-distribution strategy
- Links between e-distribution strategy and pricing, revenue and yield management
- The adding value of new information and communication technologies to the customer
- New information and communication technologies and customer relationship management
Applied Research / Business Advances in Strategic Management
- Issue and new models of SMEs financing strategy
- Real estate management
- Cooperation and (soft) branding issues
- Market positioning of independent SMEs with regards to large chains
- Strategic decision making process and its effectiveness in SMEs
- Innovation diffusion and adoption
New Issues
- Management of productivity
- New products, services, processes & tools
- Ethics and social responsibility of the firm
- Knowledge management
- The impact of globalization
- Emerging markets
WHO SHOULD ATTEND: Innovative, talented researchers and industry managers eager to share their applied research outcomes and current business practices in order to bridge the gap between the two communities searching for realistic solutions to real world challenges.
If you are interested in submitting a research paper or business presentation, or would like to attend the conference you will find further information on the links below:
Please click on Events on the following website: www.ehl.ch/ehl_research_ENG_HTML.htm
or email lhr@ehl.ch
